While social media platforms, such as Facebook, Twitter, and LinkedIn, continue to be increasingly popular channels for online marketing, publishing original content on a blog can be a more effective avenue to communicate with customers. Blogs help businesses to connect a face to a brand, to educate visitors, and to differentiate themselves from their competitors.

Small- and medium-sized businesses tend to have smaller marketing budgets; therefore, it’s important to funnel resources into the most effective online channels. Blogging has become a key component for those companies with limited financial resources looking to enhance and capitalize on their marketing efforts.

To get the most from a blog, the experts at Numero Uno Web Solutions suggest populating it with quality content. They add that it’s also important to use popular keywords that match the business’ content. Having great content is what’s important, not the writer’s credentials. It’s better to have people read a blog and respond by talking about it and linking to it than to write for an online publication no one reads or connects with.

“But there’s more to creating a great blog than just quality content,” says Nadia Iabona, Digital Solutions Manager at Numero Uno Web Solutions. “You have to make sure people find your blog and respond to it. Content that resonates can translate into incoming links, and that’s an important factor when it comes to Google rankings.”

According to the top blogging tips from Numero Uno Web Solutions, the best way to get incoming links to a blog is to get customers to read the site. Small- and medium-sized businesses that are just starting up can promote their content through various social media channels, including Pinterest, Facebook, Twitter, and YouTube. It’s also important to network with well-established, complementary sites.

“Outgoing links are a vital aspect of any SEO blog strategy. Linking to another site means they could investigate your site,” adds Iaboni. “The more people who know about your site, the greater the odds are that they can link to the site. This opens the door for targeted customers and, because of the relevant links, gives search engines a clear idea of what the blog is about.”

As Iaboni concludes, to make profit growth a reality in 2013, small- and medium-sized businesses need to identify the most productive, targeted strategies necessary for meeting their goals. As online SEO marketing experts, Numero Uno Web Solutions can help build an effective SEO marketing campaign that helps small- and medium-sized businesses connect with their customers and grow their market share with innovative blogs and other link-building platforms.

To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.

Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).


Source: PRWeb
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