Why does Google penalize sites?

Google penalizes websites that try to game the ranking algorithms. For example, paid links, false redirects and hidden content on your web pages can cause problems.

If Google finds out that you're trying to cheat them, they will penalize your site. Some spam tricks work longer than others but so far, all spamming sites have been penalized sooner or later.

Can you recover from a penalty?

If your website has been penalized, you can send a 'reconsideration request' to Google:

"When your site has a manual action taken, you can confirm in the [Manual Actions] page in Search Console which part of your site the action was taken and why. After fixing the site, you can send a reconsideration request to Google. Many webmasters are getting their manual action revoked by going through the process."

Better do not try to repeat your spam after a reconsideration request

It seems that some webmasters continue to spam Google as soon as their reconsideration request was processed:

"However, some sites violate the Webmaster Guidelines repeatedly after successfully going through the reconsideration process.

For example, a webmaster who received a Manual Action notification based on an unnatural link to another site may nofollow the link, submit a reconsideration request, then, after successfully being reconsidered, delete the nofollow for the link."

Google has made it clear that this will get a website in trouble:

"Such repeated violations may make a successful reconsideration process more difficult to achieve. Especially when the repeated violation is done with a clear intention to spam, further action may be taken on the site.

In order to avoid such situations, we recommend that webmasters avoid violating our Webmaster Guidelines, let alone repeating it."

What should you do now?

Avoid spamming at all costs. Only use search engine optimization methods that play by the rules. The tools in SEOprofiler help you to optimize your web pages with spam-free optimization methods.

If you haven't done it yet, create your SEOprofiler account now and find out how to get better rankings. See plans and pricing.

Article by Axandra
SEO software