“The ability to write for both search engines and website users is a specialized skill,” said Cal Hesson, president and owner of SEO Company Services. “That’s why we’re now teaming with SEO copywriting specialist, Shawnie Higgins.
“Shawnie has decades of experience in marketing communications and website development and knows how to write websites that are both search engine and user friendly. She has already worked with us to craft relevant and authoritative text for several of our clients’ websites, helping us to increase their page rankings and to attract greater numbers of targeted web visitors.”
Search Engine Optimization is the process of boosting the page rankings for websites when people are searching for products and services on the Internet. The higher up in the listings and the more often a website appears in search results, the more traffic a website typically receives.
Internet search engines, such as Google, Yahoo and Bing, determine those rankings based on highly confidential algorithms and SEO experts work to help clients craft websites that the search engines will like and list in their top 10 search results.
“The art and science of SEO involves many strategies and tactics that are constantly changing. However, the one constant and essential component in creating a successfully optimized website is quality content, said Hesson. “With the specialized skills of an SEO copywriter, we’re confidant our clients will continue to achieve the
Omaha SEO results they need to succeed in this new and challenging world of Internet Marketing.”
Ms. Higgins is partner and co-owner of Paladin Marketing, an Omaha marketing communications firm founded in 2003.
SEO-Company-Services.com is comprised of seasoned professionals with extensive experience in technology, business operations, website development and Search Engine Optimization. The
SEO Company serves clients from all over the country and from a variety of industries and offers a free one-hour consultation to prospective clients.
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