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Organic Click-Through Rates in 2014

on 08 Oct  Posted by Admin  Category: Internet Related  

by Jody Nimetz
http://www.mdiative.com

Search Engines Results Pages have changed dramatically in recent years. How has this changed the impact of the prime real estate on a Google SERP and how does this impact where people actually click when they arrive on a Google SERP? Of course that is dependent on the type of search that a user conducts but historically you really want to be found in that prime real estate of a SERP. We have previously defined some of this prime real estate as