This webcast shows how a large-scale brand - Intel - integrated search into a global re-branding campaign, coordinating its entire array of interactive marketing efforts with search.

Intel, the world’s largest maker of semiconductors and one of the top brands in the high-tech sector, launched a global campaign called ‘Sponsors of Tomorrow’ to re-position the consumer’s brand association from one that focused on fast and scalable processors to one that expanded their brand associated to all technologies that will power consumer experience. Not just in personal computers, but also video games, mobile phones, HDTV, automobiles — anywhere computing power is integral in enhancing life.

To accomplish this, Intel had to use an interactive series of marketing tactics to surround the consumer in this new brand position — creative for TV, print, display, sponsorships, channel marketing and other media in 22 countries had to be developed, the media purchased and tactics executed, all of which had to be coordinated with a public relations campaign and across multiple agencies. Paid search was a key component..

"Paid Search and Big Brand Marketing" will explore just how Intel was able to use Search as the lead indicator of the effectiveness of its ‘Sponsors of Tomorrow’ branding campaign and help them identify areas where changes could be made in order to increase the resonance of the new brand positioning.

Registration is open at Search Marketing Now.

This webcast is sponsored by Covario, Inc. Covario is an award-winning, full-service search marketing firm that provides Fortune 500 companies with software and agency service solutions for paid search advertising (PPC), organic search engine optimization (SEO), display advertising and social media programs. For more information,visit http://www.covario.com

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


Source: PRWeb
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