What is podcasting?

Podcasting is a relatively new communication medium. Podcasting's increasing popularity and low cost of entry makes it a great communication and promotional channel for companies to experiment with.

Podcasting is online audio content, and sometimes video content, that is delivered via an RSS feed. You are probably asking yourself what is that, and why should I care? Like it or not, our world is becoming portable. The one thing you cannot buy is time; therefore, people are doing everything they can to maximize the time that they have. For example, commuting time, which was once wasted, can now become productive time via podcasting. Time spent waiting in a doctor's office was once unproductive, but can now be used as catch up time for all sorts of things, including listening to podcasts. Technology and portability have come together to provide a solution to improving communication and productivity.

It is no surprise that businesses have adopted podcasting at a rapid rate. As podcasting has evolved, many businesses are using it as a marketing method as well as a communication channel. Podcasting is a relatively inexpensive medium to implement, and the potential of an expanded audience will appeal greatly to businesses that always seem to be struggling to get their message out.

Miscommunication and lack of communication have been long-time problems, and the source of an interminable amount of frustration for businesses, both large and small. The desire to become portable and to utilize time, balanced with the need to build and expand communication, has catapulted podcasting to the forefront of businesses, regardless of their size. Podcasts are effective at resolving both issues of portability and improved communication.

If your business struggles with consistent communication, take a look at podcasting as a possible solution.

About the Author:
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.


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