Great Session Tracks

If I had one complaint about Pubcon is that they quite often have such great content that is just too much to cover for one person.  Take, for example this year, where day one of the conference is known as Agency and Enterprise Day and features tracks on organic SEO, mobile, content marketing and search industry business issues.  How’s one person supposed to cover all of these great topics?  In fact this year on day one, Pubcon is presenting no less than nine different tracks to experience.  I’ll be checking out the organic, the mobile and most likely the content marketing sessions on day one.  Day two has been dubbed Content Marketing day and includes sessions on everything from Google updates to content creation strategies.

Interactive Site Reviews

I enjoy attending the site reviews where members of the audience submit their web properties and the panel for that session gets to “pick it apart” and identify issues with it.  It is always great to see other industry experts performing some high level analysis of various web properties.  I’ll be sure to take in a few of these sessions just to see what the panelists are focusing on when it comes to site optimization and digital marketing efforts.

Networking with Industry Experts

It is always great to catch up with some of the industry vets out there.  Some of my favorite folks in the industry include Eric Enge, Bruce Clay, Ann Smarty, Bill Hunt and Michael King just to name a few.  They always have some great insight to share and I look forward to their updates on some of the tools that they use to  make life a little easier in our day to day.  If you see any of these folks speaking at a session, be sure to check it out and take in what these folks have to share.

Great Keynote Speakers

Last year we had Jason Calacanis and Matt Cutts.  This year we get Jason Calacanis, Duane Forrester (Bing), Chris Brogan and Ted Murphy from Izea.  Jason Calacanis is as passionate person as I’ve ever seen in the industry.  He’s not afraid to bash Google and speaks his mind about where digital is going and where it should go.  This year, in his  ”The Future of Everything,” keynote, Jason Calacanis follows up on his “State of Media” presentation with another trademark 100 slide, mind-blowing keynote. This time he is going to show the future of…. everything.   I’m looking forward to his energetic keynote again this year.  Duane Forrester is always entertaining and will be discussing the Future of Search.  “The Future of Search May Not Be What You Expect.”  Expectations of businesses will change, following the trends consumers set.  This should be a great keynote to close out the event.

Stay tuned for updates from Pubcon via Twitter and blog posts on the Mediative blog.


About the Author
Jody has been specializing in organic search for the better part of the past decade. Having spent seven years with Mediative (formerly Enquiro), Jody has dealt with some of the largest brands in the world reviewing sites, providing insightful analysis and mapping online strategies for our clients. Jody has contributed articles to leading industry resources such as Search Engine Guide, Web Pro News Canada, Search Engine Journal and his own blog Marketing-Jive.com. Jody has created and developed SEO for Website Redesign solutions, has prepared numerous SEO best practices and is an advocate of continuous improvement. Jody plays a key role in helping Mediative deliver cutting edge search strategies, assisting clients with adapting to the ever-changing online universe.