Today, most large corporations understand the value and importance of enterprise search engine marketing -- it offers considerable opportunities, efficiencies, and cost savings. Yet many organizations still manage their search efforts on a business unit level because transitioning to an enterprise model can be a daunting task. But next week at the Enterprise Search Summit, Catalyst will provide marketers with the information they need to make the switch a lot easier.
On Thursday, November 7th,
Dan Beder, Catalyst’s Vice President of Client Services, will deliver a presentation during the session Configuring Enterprise Search for Success. His content is designed to provide attendees with a road map to make the switch to enterprise search. It will help marketers understand different approaches to making the transition to enterprise search, and the risks and benefits of each. It will also educate them about various factors that can impact their efforts along the way, and address the must-do’s to make the switch a success. The session takes place from 4:15-5:00pm, at the Renaissance Washington, DC Downtown Hotel.
"Making the transition to enterprise search can be challenging," said Beder. "It’s critical to have a thorough understanding of the process and have a comprehensive plan in place. My goal is to discuss the key issues that can arise during the transition process, provide guidance on what can happen and how best to address it, and to deliver an action plan to help them get the job done."
Considered thought leaders in the industry, Catalyst specializes in developing digital marketing solutions for Fortune 500 companies. "This is a great opportunity for organizations that know they should make the switch to enterprise search, but are unsure of how to make it happen," said
Rich Ezzo, Director of Sales & Marketing, Catalyst. "Dan’s content will help guide attendees to a place where they can start to fully capitalize on all that enterprise search has to offer."
About Catalyst
Catalyst, a pioneer in search engine marketing since 1998, is renowned for developing strategic digital marketing solutions for Fortune 500 brands. The firm is the search agency of record for many of the world's top companies. Headquartered in Boston with offices in New York, Chicago, Seattle, Toronto, and Montreal, Catalyst serves numerous B2B and B2C clients in a variety of industries. The search engine marketing firm prides itself on being THE Search Innovator of the industry. Catalyst’s offerings include: search engine optimization (SEO), paid search marketing (PPC), social SEO, content strategy, digital asset optimization, mobile search, e-retail optimization, local search optimization, global search, and competitive reporting. Catalyst is a wholly owned subsidiary of WPP, and is part of GroupM. For more information about Catalyst, please visit
http://www.catalystsearchmarketing.com.
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