Search Engine Optimization, Search Engine Marketing, and Viral Marketing Techniques

by Admin


05 Jan
 None    Site Promotion


Submitted by peakrank


Submitted by peakrank
http://www.peakrankings.com

Search Engine Optimization is a technique through which SEO experts try to implement various methods to achieve top rankings in the search engines. Search engine optimization includes:

  • On-Page SEO
  • Optimizing description meta-tags
  • Optimizing your Title
  • Optimizing keyword meta tags and increasing keyword density in your content
  • Optimizing image ALT tags
  • Increasing the internal linking of your main pages

What is SEM or Search Engine Marketing?
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).

In order to support on-page optimization, search engine marketing and off page promotion is also needed. This includes the following:

Search Engine Submission
Your website is submitted to Search Engines. Normally Google, one of the main search engines automatically crawls or indexes your website when it finds your link, but it would be best to do manual submissions as well in order to speed up the process.

Directory Submissions
Your URL submission is done in appropriate categories of various web directories on the Internet. Some SEO experts believe that it’s of no use, but many along with me believe that directory submission increases the number of incoming links to your web site, which is always good as far as SEO is concerned.

Social Network Promotions
Social Bookmarking is a popular trend in the SEO industry. Your website is bookmarked by the SEO you hire and subsequently, users automatically start bookmarking your website if they found your content interesting.

Article Marketing
You could submit a 500 to 750 words keyword rich article to article directories, along with 2-3 links in your resource box. Article submission also increases the number of incoming links as well as the number of targeted users.


What is Viral Marketing?
Viral marketing is nothing but a way to spread the word about your company's products and services. It includes various methods that you need to be careful in adopting, as unwanted techniques can be classified by your end users as SPAM. The following can be used for your viral marketing:

Forum Promotions
Promoting your product and services over forums with a link in your signature. Some moderators of forums don’t allow their users to post links in their signature, so check on the different forum rules.

Blog Promotions
Posting comments in blogs that relate to your niche market can be a form of viral marketing that in return brings visitors to your web site.

Video Marketing
Promoting videos of your products and services in YouTube and Google Video can be a useful form of marketing to attract visitors in your niche market.

Yahoo Answers Marketing
Answering questions at Yahoo Answers in relation to your area of expertise can attract visitors to your web site, as they will look upon you with authority in your specialist field.

Multiple blog setups
Setting up a number of blogs in your field of expertise that are regularly updated and marketed is also a way to attract visitors. This form of viral marketing also increases the links to your main web site, and is beneficial towards your search engine rankings.

Positive reviews
This form of viral marketing entails writing positive reviews of products or services in relation to your niche market. This shows some standing and authority in your area of expertise.


About the Author:

Peak Rankings is an SEO / SEM / Internet marketing company. As your marketing partner, Peak Rankings help’s you to increase your profits, reduce business risk and create breakout values with new services and revenue streams.

Submitted by peakrank


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