by Admin
by Jody Nimetz
by Jody Nimetz
http://www.enquiro.com
I usually don't make predictions as there are usually more than enough people who do. That doesn't mean that I don't have an opinion about what we expect to see with search engine marketing in 2007. So as I'm sifting through the numerous industry professionals' predictions for search in 2007, I quickly became bored with all of the "safe" and "predictable" predictions that many have been making.
That is until I came across a post by Rob Garner via Media Post Search Insider. Garner makes 5 predictions for search in 2007. Of the five, there are three that I agree with wholeheartedly. For that reason I feel that they should be mentioned here yet again.
1. Demand for agencies practicing hybrid paid and natural approaches will increase - this is something that is not new to me, but for some reason is new to a lot of organizations out there. Garner hits the nail on the head when he states "marketers utilizing two separate agencies or departments will begin to realize that their campaigns are not running on all eight cylinders. For those paid agencies trying to play holistic catch-up, attaining a dual competency will be more difficult because of the required skill sets for managing natural search in an increasingly competitive and technical landscape." This is especially true for those in the B2B world. Search Engine Marketers will need to provide a total solution for their clients.
2. Users will begin to have an impact on algorithmic search - representatives from both Yahoo and Google have stated that users would soon have at least some influence on algorithmic search results. Both engines have hinted at the fact that we may see evidence of this in 2007 and into 2008.
3. Search education gets hot - this is the one item that was long overdue and 2007 will be a monumental year for search marketing education. Direct Marketing Association, SEMPO, and Search Engine Strategies are developing SEM education and certification tracks. Here at Enquiro, education and continuous improvement is something that is high on all of our lists so the fact that search education is becoming a hot ticket and potentially lucrative career choice is a welcomed addition to the search marketing world.
The winds of change are sweeping through marketing in general and there is a definite paradigm shift happening. As marketers experience better returns through online marketing endeavors, search engine marketing is growing up. Dare we suggest that search marketing is becoming more mainstream? 2007 will be a year of change and growth for the industry, but based on what happened in search in 2006, we should be in for another interesting year.
Jody Nimetz
Senior Organic Search Marketing Strategist
Search Engine Positioning by Searchengineposition
Enquiro Full Service Search Engine Marketing
SEO-Space Blog
Copyright 2007 - Enquiro Search Solutions.
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