Content & SEO

In regards to content, BrightEdge, and their partners continued to reiterate how quality, authoritative content will be the way forward for many companies. As a result, they released new services to help marketers’ better track and measure the success or failure of their content. Soon, BrightEdge users will have access to BE Ignite Campaigns, a whole new technology designed to help illustrate the opportunity of your content, an improved Content Optimizer engine (which will now be accessible outside of BE – more on this later), and new DataCube enhancements.

Mobile Accessibility

When it comes to mobile, the message was clear – the mobile revolution is here, and marketers can no longer ignore it. Some partners spoke about how they were trying to predict when their mobile traffic would surpass 50% of total traffic; Bing’s Duane Forester went as far as saying their mobile traffic has already exceeded 50% of overall traffic. The takeaway message here was that the time of procrastination is over, if your site isn’t responsive, it’s time to build this into your plan for 2015.

New BrightEdge Features

Soon all BrightEdge users will have access to the following new features:

• DataCube Score: In real time, you will have the ability to calculate the performance score of a piece of content based on BrightEdge’s calculations.
• DataCube Time Machine: Soon, you will be able to see how you perform now and historically so marketers can prepare for seasonal campaigns.
• DataCube Content Comparison Engine: Gives you the ability to compare TLD’s.
• Content Optimizer Engine Enhancements: This engine has been re-written from the ground up to be able to produce real-time data outside the platform that sites can leverage through an API. Seems like it would be helpful for large organizations that have content creators who need keyword suggestions on demand as they write.
• BE Ignite Campaigns: Whole new technology that illustrates opportunity of existing content. Ignite Campaigns will makes suggestions and show you what your competitors have used for H1’s Meta titles, etc. You can update content and it will move into the implementation workflow.
• BE Community Edition: Strange name… we know. The BrightEdge Community Edition will be a Chrome Plugin that leverages data previously only available inside of the BrightEdge environment. Think DataCube score, data from the enhanced Content Optimizer Engine, etc.

In summary, Share14 was helpful for our SEO team as it validated many of the techniques and ways of thinking we share internally. It can be comforting to know that other Enterprise SEO’s, specifically ones from Microsoft, Adobe, and other large corporations are seeing success using strategies along the same general guidelines as yourself.

See you at Share15!


About the author
Zak has been helping companies gain online exposure for close to a decade. Constantly testing new tools and strategies, Zak welcomes change in this fast-paced industry. With a deep understanding of authority signals, analytics analysis, and site architecture optimization, Zak takes the success of his clients over their competitors personally. During his off-hours, Zak works at a local College and University teaching a wide variety of Business Computer Applications. Zak’s openness to change and ability to execute make him one of Mediative’s most well-rounded SEO experts.