The eCommerce community has quickly made Magento a major player because of its additional functionality compared to other online store engines. Magento features include coupons, specials, multiple checkout and shipping options, tiered pricing and layered navigation, among others. However, the high flexibility of Magento has also caused concerns by some reviewers about the technical level needed to use the engine.

Use of a theme for Magento can simplify this level of complexity for the website owner. The themes provide a complete standardized product, including design and graphics, which can then be customized by the owner to show the text and products specific to their business. Braun explained, "Template Monster makes an Internet presence possible regardless of someone's technical ability or their ability to pay. We do for the web what tract developers did for home buyers. You buy the 'building' or website, professionally constructed and designed, and then you choose the colors, do your own landscaping, move in your own furniture. You can have a functional and unique website up and running on the Internet quickly at a fraction of the cost and frustration of a custom-built design."

Magento templates will join the family of eCommerce templates provided by Template Monster. Already supported are osCommerce, ZenCart, and CRE Loaded eCommerce engines.

About TemplateMonster.com (http://www.templatemonster.com)

TemplateMonster - is our anchor, a first-rate E-commerce project in web design. It was the first company to offer high quality website templates. TemplateMonster.com consistently numbers among the top 1,000 most popular websites on the Internet.