Your home page is not your website: you have many pages

Many people try to optimize their home page (which is the index page of a website) for every possible keyword. That is not a good idea.

A single web page should not be optimized for more than one keyword. The keyword can consist of several words, for example "buy inexpensive golf shoes".

If your homepage has been optimized for 'buy inexpensive golf shoes" then you should not optimize it for another keyphrase.

It's much better if a web page is highly relevant to one keyword than somewhat relevant to many search terms. If you concentrate on one keyphrase per page then it is much more likely that your web page will get a top listing on Google for that search term.

Use one page for one keyword to get targeted website visitors

If you also want to get high rankings for your other keywords such as "brown golf shoes", "golf shop" or "golf equipment" then you should optimize other pages of your website for these keywords.

If a web surfer searches for "brown golf shoes" then a web page on your site that is all about brown golf shoes will convert much better than a page that is about golf shoes, golf balls, the latest golf news and golf clubs. It's nice to have these items on your website but they should be on separate pages.

Optimize different pages of your website for different keywords and you will get the best results with each keyword.

How to optimize a web page for your chosen keyword

When you optimize a web page for a keyword, it's important that the right elements of your web page contain the keyword in the right frequency. The easiest way to optimize a web page for a keyword is to use IBP's Top 10 Optimizer.

The Top 10 Optimizer will tell you in plain English how to change your web pages. Just follow the instructions and your web page will be perfectly optimized for Google (regional Google variations, Bing and other search engines are also supported).

In addition to the elements of your web page, the Top 10 Optimizer will also tell you if you have to work on the links to your website and how exactly you should change the links so that your website can get a page one ranking on Google.

Optimize for one keyphrase and get high rankings for many search terms

You should always optimize your web pages for a very targeted keyword that consists of many words. A keyword that consists of many words is called a "keyphrase". This has several advantages:

1.  It's much easier to get high rankings for targeted key phrases because the competition is not as fierce as the competition for one word keywords.

2. Key phrases attract much more targeted website visitors. People who search for "golf" might be interested in magazines, clubs or even a car. People who search for "buy inexpensive golf shoes" are looking for inexpensive golf shoes and they are ready to buy.

3. By optimizing your web page for a key phrase, you automatically optimize your web page for the parts of that key phrase. For example, your web page will automatically be optimized for "golf shoes", "inexpensive golf shoes" and other keywords if you optimize your page for "buy inexpensive golf shoes".

Optimize one web page for one keyword and optimize as many pages of your website as possible for different but related keywords. In this example, optimize different pages of your website for "buy inexpensive golf shoes", "find the perfect golf club", "country club", "golf sport information", "golf carts", etc.

The more pages you optimize, the better. If many pages of your website have been optimized for many related keywords then your website will look relevant to the topic of your keywords (in this example: "golf").

If search engines find that your website is relevant to a special topic then it will be easier to get high rankings for the individual keywords.


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