Some of the topics of discussion included how marketing and usability work together and the importance of understanding how Google crawls websites. Halasz stated that marketing was more about giving people the information they need on a site while usability is keeping roadblocks away. These roadblocks could be site load time or how many clicks it takes for a user to get to a certain page.
The discussion also turned to how Google penalizes websites and Halasz had the view that it should instead focus on rewarding websites. Many businesses panic once they find out they have been penalized and attempt to remove all backlinks instead of just the ones that caused the penalty.
"Penalizing has unfortunately become the only alternative because rewarding is difficult to do." - Jonathan Goodman
Halasz and Goodman brought two different viewpoints to the discussion with Jenny's background revolving around large enterprises and Halyard Consulting specializing in small and medium businesses.
About The School of Internet Marketing
The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit
http://www.theschoolofinternetmarketing.com to learn more.
About Jonathan Goodman
Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.
Contacts:
James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352
Email: james(at)theschoolofinternetmarketing(dot)com
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