1) Production

First and foremost, if one of your friends owns a professional series digital video camera (ie.Panasonic dvx series) or at the very least, a point and shoot digital video camera, do yourself a favor, borrow the camera. Unfortunately, Professional cameras are not as easy to operate as point and shoot digital video cameras. Chances are, if your friend owns a professional camera, they'll know how to operate it, and, if you're really lucky this friend of yours will most likely lend a hand with your shoot. Obviously the aforementioned is an ideal situation and let's face it, McJagger said it best in the song 'You can't always get what you want'. When this happens, it usually results in working with what you have. If you don't have the option of using a professional camera don't lose all faith in your production. Simply make sure you are using a digital camera with a still image optimizer; like a tripod. This will aid in any unwanted movement more commonly refereed to as pointless or unnecessary 'noise'. Additionally, remember not to overuse both the zoom controls or tilt and panning shots. The excessive use of both of these movements will add unnecessary noise. The more noise will actually decrease the amount in which your video can be compressed, leaving you with a larger sized and possibly choppy video.

In general, keep your production simple and remember the following:

1. Use a digital camera.
2. Minimize the amount of unwanted noise by keeping your camera mounted to a tripod.
3. Keep your actor still.
4. Reduce the use of zooming, panning and tilt shots.

2) Optimizing Video

Optimizing video content online is just as important as optimizing content for webpage's. I found there wasn't much difference between the two, however, there are a few things to consider when optimizing online video content:

1. Submit your videos to the appropriate video directories.
2. Make sure your videos are associated within a relevant category.
3. Use keyword rich file names when naming your video (for example use, 'Extreme-Off-Roading.wmv', instead of 'video_099123_01.wmv').
4. Optimize the content in the description area of your video with keyword rich content.
5. Add relevant keyword rich tags.

I am sure you can now understand, as I mentioned earlier in this article, optimizing online video content is not rocket science, anyone in their right mind can do it.


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