A couple people wondered why they should blog and what blogging could do for them. In fact one person made a comment that the Internet has too many blogs - that's a topic that can be debated another time. After speaking with a few folks, I thought that there must be a number of people who are outside of the SEO industry who may not know just how powerful blogging can be. Hence this post -I wanted to step back and in simple terms review why seting up a blog can be a useful venture.

People create blogs for a wide variety of reasons. Some of the reasons why people blog include:

• You can blog to share your thoughts about a specific topic such as a product you're interested in, an experience you ad. Frankly you can blog about pretty much anything you like.
• You can blog to communicate your satisfaction or frustration with a product or company
• You can blog to drive traffic to your other web properties.
  You can blog to earn money.
• From an SEO standpoint, you can blog to obtain links from other sites and blogs.
• You can blog to add content to your site.

Remember how students would pass notes in school or how people would write letters to the editor of a newspaper or magazine? Well blogging is the equivalent to this in the new online world that has taken shape over the past decade.

From a business poing of view, you can blog for a variety of other reasons some of which include:

• To interact with your clients and customers.
• To build your authority on a topic of interest.
• To communicate the upcoming launch of a new product.
• To build brand awareness.
• To address reputation management issues.
• To build trust with others. Blogging can help humanize you and your business.
• To provide a feedback mechanism via comments where users can address your point of view with one of their own.
• To generate a viral buzz about your product, your company or your industry.

So as you can see there are many reasons why people blog. Some people even blog just for fun. The have a lot to say about nothing but to them they are communicating everything. While blogging isn't for everyone, it is a great way for people to obtain a presence in the online world. It's a great way to be heard and it's a great way to find out information fast (by the way did you know that Britney Spears is pregnant again?)

If you are looking to start a blog here are a couple of quick tips to remember.

Three Overlooked Blogging Tips

Blog Consistently - try to blog on a regular basis. Once you establish a following, your readers will appreciate regular posts.

Write your own blog posts - It's ok to have a guest writer from time to time, but if you create a blog make sure that you participate.

Keep Your Posts Interesting - don't ramble on an on about something that nobody cares about while you may start a blog to vent, keep your post interesting and informative.


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