At the recent Wharton Technology Conference in Philadelphia representatives from Google, Yahoo and MSN Search discussed the future of search technologies.
The big search engine companies have different ideas on how search engines will change over the next few years.
Brossard, Canada -- Visicom Media Inc. today announced the release of VMN Toolbar Wizard, an online application that allows Web publishers to create their own branded toolbars. In about 10 minutes, publishers can deploy their toolbars on their Web sites.
The browser has now become the most wanted and strategic real estate on a PC. A toolbar is the best tool for a Web publisher to achieve high visibility in users' browsers and create top-of-mind awareness. VMN Toolbar Wizard puts the latest toolbar technology in the hands of publishers. Beside search functionality, a publisher's toolbar can be customized with popular features like RSS news, weather, games, antispyware scan, popup blocker, and more.
In November I wrote an article and referenced a trip that ICMediaDirect.com's VP of Business Development, Diana Lee, took to China. She participated in Shanghai's inaugural ad:tech conference. It was a great trip and our company's ties with China are stronger because of it. Like most Western companies doing business in China, we're just doing business and there are no extenuating circumstances. Google, the giant search engine, cannot say the same.
China is an economic giant warming up to the power of the Internet, but this hasn't been a perfect marriage so far. Centralized power and the decentralized nature of the Internet do not mesh well. Beijing feels compelled to exercise tight control over whatever flow of information they can in order to stifle potential dissent within Chinese society. A governmental missive from 2000 states plainly that Internet providers must restrict information that may 'harm the dignity and interests of the state'. And it is into the centrally run, Communist waters that Google waded into last week as they introduced their localized Chinese search engine, Google.cn.
I was at SES in New York last year and I was amazed at how many people it drew. This year I was unable to attend but have been keeping up with the sessions on various blogs and industry news sites, but it sounds like it was bigger than ever.
One thing that struck me is how the focus seems to be finally shifting from techniques and tactics to a more rounded approach where the user actually plays a part.
Imagine that? The search user is actually beginning to impact how we perform search engine marketing.
The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or 'blogs', are a great, cost-effective way to engage customers, fellow professionals, or merely the curious. This opportunity to reach thousands of interested people requires no hefty advertising budget, yet can significantly strengthen your client-customer relationship. Taking dialogue online means added and valuable interaction with your customers.
A corporate blog can be used in any number of ways, from an informational hub to an online diary for a sales rep. They tend to be no less varied than personal blogs are. They deliver on-point messages to anyone who reads it. Since blog entries often have a personal touch, they tend to reach readers in ways a company homepage can't. This is where creative and well written blogs can really count; quality keeps people coming back. A blog isn't a venue for the hard sale but instead a resource where resource where readers can stay informed or sign up for newsletters and emailings.
NEW YORK, NY -- Cyber Gear, has launched an innovative web portal that allows organizations to create their own HTML campaigns and distribute it to their own prospects and clients database.
Sharad Agarwal, CEO of Cyber Gear stated, "eCampaignsNetwork.com is a web based 'Do It Yourself' marketing tool that will help small and medium sized companies run their own marketing campaigns online. It is cost-effective and easy to use. Since it is a vital productivity tool, we are confident that organizations across the world will find it a valuable resource to manage their promotion campaigns and mailing lists."
Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering using to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.
Some webmasters face the problem that their good web site rankings have been dropped or that their web pages have not been listed at all. If your web site rankings have been dropped, you can do the following:
NEW YORK, NY - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today revealed that 40% of search marketers are missing out by using only Google and/or Yahoo! for their campaigns. According to a new JupiterResearch report entitled: "Engine Selection Strategies: Campaign Expansion Demands Management Tools" authored by Sapna Satagopan, marketers who possess better management technologies are the ones capitalizing on using a broader range of search engines. JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.
I was checking our referrer stats and noticed quite a few queries lately relating to how Google makes money. In fact many of the queries are 'how does google make money'. So I thought I'd write this article explaining what it is that Google does that makes them so much money.
In 2005 Google's revenues were over $6 billion on which they earned about $1.5 million in net income. This is a far cry from larger companies like ExxonMobile which made over $25 billion profit.