The next generation of direct response advertisers will not be like the ones of the past. The new generation will have to focus on the different types of marketing opportunities that make use of knowledge, analytics, digital strategy and cohesive collaboration between channels and even brands. And this panel will address these challenges.

Projections indicate that while Digital Marketing as a whole had approximately 8% of overall advertising and marketing share in 2010, it will reach an estimated 40% of total advertising and marketing spend by 2020 at an estimated $300 billion per year. As Digital Marketing is such a vast landscape including search, display, social and mobile how do leaders strategically capitalize on the opportunities present without planting more seeds than they can water and nourish? The expert panel at the conference will shed light on innovative ways for DRTV advertisers and marketers to enter this multi-device, multichannel environment without planting more seeds than they can cultivate.

“It is imperative that today’s organizations discover ways to engage and interact with the current market place so they can harness the immense opportunities present to supplement their DRTV efforts,” states Seavey. “The digital landscape can be overwhelming to many at first, but I don’t believe that the barrier is quite as challenging to justify the level of intimidation found by many. By approaching digital marketing as a holistic solution and moving forward strategically with pragmatic steps, organizations have the ability ramp up their efforts based on data and analytics. This panel will focus on how you can strategically enter the digital arena and begin to capitalize on the vast opportunities.”

Seavey is a 25-year DRTV industry veteran sporting a lengthy resume in direct response advertising, production, radio, print as well as digital marketing. Seavey's ability to evolve with the marketplace with a bird's eye view focused on ROI is what has enabled her to be such a persistent driving force in the industry year after year. For more information visit http://avalanchecreative.tv

The ERA D2C Convention is produced by the Electronic Retailing Association (ERA), a U.S. and international trade association that represents leaders of the direct-to-consumer marketplace which includes members that maximize revenues through direct-to-consumer marketing on television, online, mobile and on radio. Every year, the D2C Convention hosts over 3,400 of the leading direct response industry professionals. For more information visit the 2015 era D2C convention at http://site.retailing.org/d2c/attend


Source: PRWeb
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