The New York Times has recently published an article about Amit Singhal. Amit Singhal is in charge of Google's ranking algorithm. The interview reveals some interesting facts about Google's ranking algorithm.
The Google PageRank Toolbar in SEO circles is a hotly debated item, as are most issues dealing with Google. Some say it's useless, others say it gives you a general overview of your site's standing in Google. Regardless of who is right, this Toolbar shouldn't be ignored nor worshipped, just closely watched.
The Google PR Toolbar is a simple tool you can download and place on your browser. When you surf the web, this toolbar will give you Google's PR or Page Rank for that particular site or page. Google ranks all web pages from a scale of 0 to 10. This Toolbar is more like the Richter scale than an ordinary scale, there's a big difference in the rankings as you go up and they are not proportional.
Disgruntled customers sometimes write negative comments about a company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site.
No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. What can you do if web pages with negative comments appear on the first result page for your company name?
Actually, the rel=nofollow attribute should prevent search engines from following special links. Some webmasters might have found out that nofollow links will help your search engine rankings though.
If you're reading this, you're probably already advertising on Google. Or at least considering it. Am I right?
What if I told you that there are a couple of alternatives to Google AdWords Pay-Per-Click (PPC) advertising that could only cost you between 10% and 33% per click? How can this be?
Google filed two new ranking patents in April: Document Scoring Based on Traffic Associated with a Document and Document Scoring Based on Query Analysis.
Semantic indexing is getting more and more important to search engines. What exactly is semantic indexing and how does it influence your search engine rankings?
While it is possible to temporarily get high rankings with shady optimization techniques, search engines will ban your web site sooner or later if you try to cheat them.
Among other things, unethical SEO techniques include doorway pages, cloaking and hidden links. In a recent blog post, Google's anti-spam engineer Matt Cutts commented on hidden and paid links.