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The guide discusses the purpose of Google's rich snippets and how businesses can utilize the tool to help their business grow.
The guide discusses the purpose of Google's rich snippets and how businesses can utilize the tool to help their business grow.
HigherVisibility announced on Tuesday the release of a new guide that discusses one of the more technical aspects of SEO: rich snippets.
Rich snippets are a feature that appears in Google search results pages that allow a search result listing to provide supplementary information. When properly utilized, rich snippets can increase a company’s click-through-rate and even provide more leads.
“Rich snippets are not a listed ranking factor in Google’s search algorithm, and for that many people overlook their benefits,” Managing Partner Scott Langdon said. “Rich snippets can be used in a variety of ways that can meaningfully impact a business’ growth.”
It takes a bit of technical know-how to implement, but rich snippets can reduce bounce rate and direct searchers to the website page that best suits their needs. By reducing unnecessary website navigation, businesses can hold their website users’ interest and better convert users into customers.
To add rich snippets to a website, most users utilize plugins from Wordpress or other web hosting solutions. These tools allow users to skip most of the coding process and add information in plain English.
HigherVisibility’s guide to rich snippets can be found on their blog.
About HigherVisibility:
HigherVisibility is a digital marketing agency based in Memphis, Tenn. that provides services in search engine optimization, pay-per-click advertising, and social media marketing to small businesses and Fortune 1000s alike. HigherVisibility was named Search Engine Land’s SEO Agency of the Year in 2017 and works with clients across the United States.
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