On-Page and Off-Page SEO

On-page refers to anything that has to do with the content and HTML source code of a website page that can be optimized. It is when you optimize individual web pages to rank higher in search engines.

Off-page SEO is defined by techniques used to improve a website’s position in the search engine via links outside of the main site page. There are many more factors to consider for off-page SEO. As Google becomes more and more reliant on artificial intelligence for search results, the harder it will be to determine off-page factors.

Off-Page Signals

One of the most important off-page signals is a link back to the website. One can think of a link as a vote. Not all votes are created equal, just like links are not all equal. A link from CNN.com is worth more than a link from Jim Bob's personal homepage. Therefore, it is important to look for quality links that are relevant to the industry, authoritative, trusted and important as far as Google is concerned.

The placement of links is important as well. A link found in the footer of a page is not as important as a link found in the main body text of a page. A site-wide link is not as valuable as a link on the homepage. Keywords have to be natural and not just look natural. Placement of other text near the link that is keyword-rich can be helpful as well.

Checking the registration date to determine the age of the domain can also be helpful, and one can go to archive.org to see how old a site is. The clock starts when the website starts, not when the domain is registered.

Measuring Links

To measure the amount of juice being transferred through a link, one can use real page rank algorithms. There are different tools available to approximate page rank. Page explorer from MOZ approximates page authority and domain authority. Majestic.com runs a different algorithm and has a different crawl of the web. It is important to look for corroborating evidence from multiple tools to determine page ranking.

Do Links Have Monetary Value?

It would be folly to put monetary value on links. When looking at individual links, the score might check out but it could be from a really sketchy website. Sketchy links completely invalidate the power a link has on the page.

Above is just a sample of the information available through this webinar. Also covered are SEO basics, the importance of link backs, SEO myths, domain extensions and more. The webinar can be found on Shweiki's YouTube channel or on Shweiki.com.

Watch the webinar now!

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Source: PRWeb
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