Gardner is co-founder of the pioneering Huffington Post “Twitter Powerhouses Series” and has given presentations on digital and social media strategy at Harvard University and The Smithsonian Institution in Washington, D.C., and has worked with multinational corporations like Microsoft and Silicon Valley Bank, and nonprofits like World Vision, Charity: Water, Save the Children and Project Medishare. He is also an ambassador and digital volunteer for GivingTuesday.org, and is helping the U.N. Foundation promote and expand it online.

In addition to discussing his new book, Gardner will offer tips on how he has used Google technology to expand his presence online and build his 769K Twitter following.

At PR News’ Feb. 11 Google Conference in San Francisco, digital communications leaders from Google, Adobe, Cisco, Finn Partners, Human Rights Campaign, Meritus Media, PBS, SHIFT Communications, TopRank Online Marketing and Transamerica will show PR and marketing professionals how best to use Google’s technology and tools in their daily efforts to increase the reach and influence of their brands online. The trainers will cover content strategies that are in sync with Google’s search algorithm, SEO and keyword research, using Google AdWords to enhance communications initiatives, leveraging Google Analytics data to answer key questions about which content drives traffic, YouTube analytics, Google Trends, Webmaster Tools, Google , Hangouts, Databoard and more.

The Google Conference for Communicators is sponsored by Business Wire and will include lunch and multiple networking opportunities. To save $100, register by Jan. 22: http://www.googleconference2015.com. A hotel room block at the Hyatt Regency is available until Jan 19. For questions regarding the conference, contact PR News’ Laura Snitkovskiy at lsnitkovskiy(at)accessintel(dot)com.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit http://www.prnewsonline.com.


Source: PRWeb
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