What’s Happening? We believe a corporate web site can be the most effective marketing tool a company can use, but a surprising number of companies we talk to do not understand how their web site is performing. How many visitors is the web site attracting? How many pages do visitors view? Where did they come from (a search engine, a referring site like a blog or directory, etc.)? What country are they in? What are the keywords they are using in their searches that brought them to the site?
A new type of spam cloaking is getting more popular: spammers hack into popular websites that have high rankings on Google and then insert keyword rich links and redirects to other websites. What can you do to make sure that your website is not abused by spammers?
What should you do when someone clicks an unsubscribe link on your newsletter or marketing communications? Do you just let them unsubscribe without any further hullabaloo or do you grovel and set up other delaying tactics in the hope you'll keep them on your list?
Click.to and XING have joined forces to provide a faster and more efficient search function for users.
Karlsruhe, Baden-Württemberg August 13, 2011 -- XING, the online business social network, is now offering faster access to its search function with the help of new partner, Click.to. Click.to is a desktop accelerator tool, designed by Karlsruhe developers Axonic, which automatically starts a search query on XING when the desired word is selected. With no detours, it redirects the user to the search results page straight from XING. The Click.to application with integrated XING search is currently available for free download.
If you are struggling with the decision of whether to implement RSS feeds or not, consider the following pros and cons for webmasters who use RSS feeds as part of their content and communication plan...
Speakers from search engines, brands, leading agencies and solution providers to headline SMX East in New York City September 13-15; All Access pass rates increase at 11:59PM ET on August 20
Redding, CT August 11, 2011 -- The faculty for Search Marketing Expo – SMX East features more than 100 of the world’s leading authorities on search engine optimization (SEO), paid search advertising (PPC), social media marketing and other internet marketing topics.
Optimizing the content of your web pages is important if you want to get high rankings on Google. Most people know that they have to work on web page titles, web page content and links from other sites.
The internal link structure of a website is often overlooked although it has a big impact on the rankings of a website.
Signature Product Contains New Templates, Webcast Tips and Updated Tools
Go-To-Market Strategies today announced the release of The Sales and Marketing Toolkit version 5.0. This latest version of the company’s signature product includes 5 new templates, a new Webcast Tips subscription, and a complete refresh of the existing sales and marketing template collection. The most significant update since 2009, The Sales and Marketing Toolkit provides tools and templates for sales and marketing planning, branding, product launches, sales management, promotions, sales tools, and more.
Seattle, WA August 06, 2011 -- Go-To-Market Strategies today announced the release of The Sales and Marketing Toolkit version 5.0.
This latest version of the company’s signature product includes 5 new templates, a new Webcast Tips subscription, and a complete refresh of the existing sales and marketing template collection.
Glasgow based UK SEO Agency opens USA office creating 40+ jobs in Orlando Florida.
Orlando, FL August 06, 2011 -- In the midst of all the doom and gloom during the current economic downturn, it’s unusual to hear about a local company going against the grain. Micrositez are a Glasgow based Digital Marketing Agency specialising in SEO, Web Design, Link Building and PPC and were established in 2004.
Predictive Analytics World and Conversion Conference to be held in London 30 November – 1 December 2011
Data Driven Business Week announce a comprehensive programme featuring 2 days of content with over 100 sessions, keynotes and workshops across three conferences, designed to empower businesses to strategise and optimise with data analytics.
London, UK August 05, 2011 -- Data Driven Business Week, designed to empower business to strategise and optimise with data analytics, announced an extensive line-up of speakers, sessions, keynotes, workshops and sponsors across three conferences: eMetrics Marketing Optimization Summit, Predictive Analytics World and Conversion Conference in London, 30 November- 1 December 2011.