Last week, I started my conversation with Jim Lecinski, author of the new ebook from Google: ZMOT, Winning the Zero Moment of Truth. Yesterday, Fellow Search Insider Aaron Goldman gave us his take on ZMOT. Today, I’ll wrap up by exploring with Jim the challenge that the ZMOT presents to organizations and some of the tips for success he covers in the book.
If you want to get backlinks from other websites, your site must have link-worthy content. Other websites will only link to your site if there's something interesting on your web pages. There are several things that you can do to create linkworthy content.
Many types of outdoor advertising are getting an increased popularity for the upcoming London Olympics next year. Discover how marketing experts bought up all media space to get maximum exposure one year before the Olympic games are starting.
Most advertisements on London Cabs for the 2012 London Olympics has already sold out, SEO Specialist report.
What’s a top search rank worth? Study results will help marketers quantify page rank with website traffic.
Indianapolis, IN -- Indianapolis-based Slingshot SEO has released the largest click-through rate (CTR) study in the last five years. The results of the study will help marketers answer the question: “When my brand ranks in one of the top spots on a search engine, what can I expect in website traffic?”
about How SEO Writing Can Help Grow Online Business
Words You Want, a leading national provider of professional SEO writing, has today released essential information and help for those struggling to build a profitable online business.
Yantis, Texas July 28, 2011 -- Words You Want, one of the nation’s foremost providers of SEO writing services, has today released critical information for anyone hoping to increase their online business success, regardless of their industry. SEO writing is a pivotal tool, and can mean the difference between incredible success and dismal failure for online businesses.
Google+ (pronounced Google Plus) is a new set of social media services from Google. Is it good for business? Does Google have a winner with Google+? The answer, really, is it’s too soon to know.
Webmasters are not sure about the importance of valid HTML code. Some think that it is very important while other say that it doesn't matter. Last week, Google said that valid HTML code is a quality signal:
Pay-per-click advertising, or PPC, can be a very effective way to advertise, whether you’re spending a little or a lot. It can get fast results, it’s very measurable, and you can start and stop advertising campaigns anytime. Plus, of course, you only pay for ads when people click on them.
A few columns back, I mentioned the new book from Google: ZMOT, Winning the Zero Moment of Truth. But, in true Google fashion, it isn’t really a book, at least, not in the traditional sense. It’s all digital, it’s free, and there’s even a multimedia app (a Vook) for the iPad.
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Nashville, TN July 20, 2011 -- Ever found a $20 bill in the pocket of an old coat? It feels like a happy surprise—even though the money was there all along. That's how marketers often feel when they discover opportunities they might have otherwise overlooked.