By now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.
First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn't appear they were ever not aware of the power of article marketing.
Finding the right balance between several factors is important for many things in life. Search engine optimization is no different. If you want to get high rankings on Google, Bing or other major search engines, than you have to find the right balance between on-site factors and off-site factors.
Partnership with WordStream Provides Customers Instant Access to Keyword Insights
New York, NY October 4, 2010 -- Earlier today at SMX East in New York, multi-channel ad management provider Acquisio announced a partnership with online keyword workbench WordStream to provide WordStream's Keyword API suite of tools within the Acquisio platform. Representatives from Acquisio will be providing demos of the integrated Acquisio/WordStream technology in the Acquisio booth, #308 in the Expo Hall. WordStream representatives are also available to discuss the integration at their booth, #318.
People have this notion that everything goes when it comes to the Internet. Anybody can launch an e-commerce website today and take it out the following morning without legal consequences. But this notion couldn’t be further from the truth.
On Pay-Per-Click Strategy At Two National Industry Conferences
Advertisers Will Learn Proven PPC Tips On Multichannel Marketing Integration And Leveraging PPC Tactics For The Online Holiday Shopping Season.
Minneapolis, MN September 30, 2010 -- Lisa Raehsler, a Search Engine Marketing Strategy Consultant and MIMA programming committee chair, was selected to present at two national conferences this fall including Search Marketing Expo (SMX) and Search Engine Strategies (SES) Conferences. Raehsler will share cutting edge tips in paid search engine marketing including multichannel marketing integration and leveraging PPC tactics for online retailers, just in time for the online shopping holiday season.
Gaining and sustaining rankings in Google on numerous keyword phrases requires a substantial effort on your part. Realistically, you should only target one or two phrases per page. By limiting the number of words you target per page, you will be able to properly optimize your pages. In addition, after several unsuccessful attempts at achieving rankings, you may have to revisit the phrases on which you are attempting to gain rankings and determine if they are too competitive and need to be further refined.
That's one of the worst things that can happen to a webmaster: your website has lost its rankings on Google. Ranking drops can cost your business a lot of money. This article will help you to recover your lost rankings on Google.
The importance of campaign structure plays a significant role in determining the overall success of a PPC campaign. Defining the structure of a PPC campaign can be defined by a series of best practices, but really what it comes down to is crafting your marketing communication mix and how you will want to interact with customers at all points of the purchase decision process. Your paid search campaign structure should adequately cover all stages of the purchase decision cycle while maintaining a sufficient ad frequency to be effective.
International search and social media conference adds Xerox Search Marketing and Domains Manager to agenda for Seattle event.
Seattle, WA September 26, 2010 -- Delegates at the International Search Summit Seattle on October 6th will have the opportunity to hear from Rebecca Berkich, Search Marketing and Domains Manager at Xerox, when she talks on the growing challenge of managing SEO activity across multiple markets.
As search engines and directories have increased in number, sophistication, and complexity, so too has the art and science of search engine positioning. Existing search engines and directories are constantly changing their search engine algorithms and striking new alliances, and new search engines keep emerging.