Google, Yahoo, and MSN can all spider and index text-based PDF files, and generally they rank quite well. PDF files can be used to seize top listings for important keywords and keyword phrases. In order to have a PDF effectively rank well in organic searches, it should be optimized for the search engines, just as you would optimize a web page. Optimization of PDF files for search engines is very similar to search engine optimization for other types of content...
Search engine optimization is not difficult but it has to be done right. If you do the right things then you still might not succeed. The reason for that is that you have to do the right things in the right order.
Why Online Marketers Need to Know Both: Webcast August 12
Live webcast on Thursday, August 12, explains why display matters to search marketers, and how search marketers can get involved in display advertising
Redding, CT August 9, 2010 -- On Thursday August 12 at 1 PM EDT, Search Marketing Now presents "Why Display Matters to Search Marketers," a free webcast featuring Jeff Green of The Trade Desk. This webcast is free and is sponsored by Acquisio.
After you have spent hours of your time creating a home page, it is certainly disheartening when no one visits your site, or the traffic is so minimal that it might as well be nonexistent. At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, news flash, as you have probably figured out by now, this is not the way to go about doing things.
There can be any number of reasons why you would build an informational page, but most often it is due to some problematic site design issue that prevents the "actual pages" of a Web site from being indexed or attaining a high ranking in a major search engine. You can't always trash a Web page and start over. Sometimes you have to go with what you've got, and produce "fixes."
If you are a publisher looking to get your content surfaced in the search results page, you may want to consider using Google News. Unlike web results, which use the number of incoming links (among other factors) to judge the value of a website, news articles are more recent and haven’t had the same amount of time to generate incoming links. Therefore, optimizing for Google News is a bit different that traditional web SEO. There’s a three stage process in ranking in Google News.
Is Google going to add their own links to your web pages? A recent patent application of Google indicates that this might be coming. The name of the patent is "Enhanced document browsing with automatically generated links to relevant information". It is an update of the patent application that Google filed in 2006.
Features “140 Character Conference” and “Conversion Conference Day” on August 19
As Preview, Join Jeff Pulver of #140conf Events as He Tweets with Incisive Media’s Matt McGowan on Thursday, August 5, 11 a.m. EDT
New York, NY August 3, 2010 -- Day four of Incisive Media’s Connected Marketing Week festival, held at the Moscone Center in San Francisco, August 16-20, 2010, focuses on using real-time information to communicate with customers. On Thursday, August 19, attendees will hear from industry leaders on the effects of the real-time Internet on business, including effective web tactics that convert visitors to customers, in two all-day events: “140 Character Conference” and the “Conversion Conference Day.”
Etna Interactive, an international Web marketing firm, is expanding its relationship with BioForm Medical, a medical device manufacturer and maker of the popular wrinkle treatment RADIESSE®. BioForm has now been acquired by Merz Pharma Group as a subsidiary called Merz Aesthetics.
San Luis Obispo, California August 1, 2010 -- Etna Interactive (http://www.etnainteractive.com), a Web marketing firm specializing in the medical sector, continues to expand its relationship with BioForm Medical, which has been acquired and renamed Merz Aesthetics by Merz Pharma Group ("Merz"), a privately-held company based in Frankfurt, Germany. BioForm Medical's popular dermal filler RADIESSE® has made the company a market leader in the United States and Europe, and the new parent company hopes to capture even more of the dermal filler market. Following the acquisition, Merz Aesthetics has chosen to continue working with Etna Interactive for their Web marketing.
Offered by Blue Horseradish, LLC Web Marketing/ Search Engine Optimization (SEO) Firm
Blue Horseradish, LLC, a web marketing and search engine optimization (SEO) services firm in the Greater Philadelphia area, offers a limited time promotional discount on website evaluations.
Havertown, PA July 29, 2010 -- Blue Horseradish, LLC today announces a limited time promotional offer on website evaluations, offering this valuable assessment by seasoned search engine optimization (SEO) experts at a reduced price of $500, $250 off the regular price.