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Copyright by Axandra.com
Web site promotion software
A recent thread in a webmaster forum indicated that some search engine spammers might exploit the new XML sitemaps files. Has your sitemaps file been abused by spammers? Can using a sitemaps file harm your search engine rankings?
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by Steven Collins
http://www.desktopwebdesign.com
You have either put a lot of effort into your website or you have paid someone else a lot of money to put the effort in for you. Either way, whatever the purpose of the website, you want to get the most out of it. The question now becomes, how you can tell if your website is likely to succeed.
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by Terry Detty
http://www.majon.com
Marketers have known for some time now that people online hate to be advertised to and are much more receptive to a message when it is packaged as something else other than advertising. Actually this is the secret behind the considerable success of Google and its amazing Adsense program. Those tiny ads that often merge with the design of the rest of the site are designed to be viewed as text links linking to more information on the same subject. In other words a service that makes available more information on what you are looking for. Thus, in essence people click on them for further information and certainly not to be advertised to.
Some online Public Relations practitioners have also discovered this amazing but simple secret that is still making billions of dollars for Google Inc.
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by Terry Detty
http://www.majon.com
Opt-in email lists not only allows you to instantly test an idea and get immediate results, but it also allows a webmaster to maintain their high traffic and high number of hits through any slow period. Online marketers have noted that just like in the bricks and mortar world out there, online businesses and sites too have their low periods where traffic usually drops off dramatically. The results can be devastating as earnings will always take a dive too.
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by Jan Riley
http://www.marketingsecretscd.com
If you are a business consultant or corporate trainer you no doubt understand the importance of developing referral relationships. In fact just about every service professional out there has one thing in common - a need for steady referrals and leads. That is why I am mystified that only a few experienced professionals choose to utilize the power of their website to capture and engage potential clients and referral sources. Did you know your website could create perfect referrals and attract new clients with people you haven't even met yet - automatically 24/7?
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by Terry Detty
http://www.majon.com
What on earth gave articles such a bad name? The answer is not too difficult to fathom. Anybody can write an article and post it somewhere, which is precisely why there is always a mad rush to write and post like crazy without really understanding exactly what one is doing. Few people, for instance, understand search engine optimization (SEO) and how it works. Matters have been made worse by the fact that leading search engines are constantly altering and adjusting their search engine algorithms to deal with cheats. What this means is that most of what you may have known about search engine optimization barely six months ago, could be obsolete today. So the inevitable results have been pretty predictable for most of those rushing in to post articles for the first time. They hardly end up with any results even after putting in some very hard work. They then quickly jump to the conclusion that articles just don't work in online marketing.
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