B2B marketing can be, and most often is, a complex process. However, a complex process doesn't always require a complex solution. To me, complex means ambiguity and ambiguity means lack of clarity and direction. I find it frustrating when people take a complex process and make it more complex. Why not attempt to simplify the process? In the online world, B2B marketers often try to have elaborate and dynamic websites that feature complex navigation and URL structures with complex messages. Yet one of the most common things that I hear with regards to B2B sites is that there was not enough information or too much of the wrong information to help understand the company's solution offering. Ambiguity anyone?
You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.
Why is search engine marketing defined by diametric opposition? It seems like for every question there are two extreme answers. And these polar opposite viewpoints are held with a tremendous amount of passion. The least questioning of our position can unleash a firestorm of retribution. Blogs kick themselves into high gear as aspersions are cast without a second thought. We rise passionately to defend our position, questioning the pedigrees and mental capacities of our opponents. How could someone be so incredibly dense to not see it our way?
Google tries to keep its search results as clean as possible. For that reason, they have a variety of spam filters in their ranking algorithm that try to remove low quality web sites.
If your web site gets caught by one of these filters, it will be very difficult to get high Google rankings. In this article series, we're taking a look a the 15 most common Google spam filters and how you can get around them.
Caphyon LLC is pleased to announce the release of Advanced Installer Professional 4.8, a Windows Installer authoring tool which enables developers and system administrators to easily build reliable MSI packages. Advanced Installer runs on Windows 2000/XP, and the install packages it creates run on all Microsoft Windows 9x/ME/NT/2k/XP operating systems.
Windows Installer is a powerful, but very complex technology. Mastering it on your own takes months of hard work. That's where Advanced Installer comes to help. It creates a high level abstraction on top of the underlying technology. With a clean, simple user interface, each operation is logical and intuitive. Everything is done in the user interface, without complicated scripts to learn or arcane database tables to edit.
It is no secret that Microsoft and Google hold no love for each other. Over the last few days I noticed increased amount of Microsoft's 'copyright infringement' finger pointing at Google. Personally I find the use of 'mudslinging' tactics highly distasteful, often reserved for shady politicians. If Microsoft is the new champion of exemplary business ethics, then may I suggest that they look at their own boardroom first?
The entire altruistic campaign to bring Google to justice was spearheaded by Tom Rubin, senior Microsoft lawyer. Actions like this often result in a flurry of lawsuits. To me this is simply a brilliant tactic executed by lawyers, to further strengthen the preponderance of lawyers in the business world.
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings (Wikipedia).
This definition of SEO sounds simple, but beware! Search engine optimization is a minefield, even for professionals, and although necessary to a business, should not be undertaken lightly. Below, is a brief look at the top 10 mistakes and how to correct them.
Yahoo announced support for a new meta tag called "NOYDIR". The new tag will complement the "NOODP" meta tag that is already supported by all major search engines. Read this article to learn how to use the new tag on your web pages.
A few days ago, Yahoo announced support for a new meta tag called "NOYDIR". The new tag will complement the "NOODP" meta tag that is already supported by all major search engines.
Click fraud has been used as a scapegoat for many pay per click (PPC) campaign's shortcomings, but recent press releases cite click fraud as only a very small percentage of the clicks that a pay per click campaign will receive and not the problem as hyped in many of the industry and trade magazines. According to an article by Enquiro's Gord Hotchkiss, citing interviews with top click fraud experts from Yahoo, MSN and Google; click fraud accounts for only 0.02% of clicks. So now that the scapegoat is effectively dead, its time to look to conversion paths and landing pages.