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How unique is your business

by Admin

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by Sharon Housley
http://www.feedforall.com

All business owners like to believe that their business is in someway unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses struggle with relatively similar issues. Most owners wear multiple hats and have had to become jack of all trades in order to succeed and survive in the business world. While it is important to recognize the differences between various small businesses it is equally important to recognize the similarities.

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Web Design - Custom vs. Templated - Whats the Difference

by Admin

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by Brad Stone
http://www.heritagewebdesign.com

To discuss the difference between custom websites and template websites, let's first define the two.

Template Website - Is a website that is constructed from pre-designed banners, images and layouts. Limited to available designs.

Custom Website - Is a website that is constructed completely from scratch. Everything on the website is original and unique. Unlimited designs.

Here are some comparisons between the two to help you to make your decision.

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The secrets of getting high traffic for your site from search engines

by Admin

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by Terry Detty
http://www.majon.com

Many webmasters who hate any form of control will hate to ever admit it, but the fact is that well over 80 per cent of the traffic web sites and blog sites typically receive still comes in via search engines. It matters little that in recent times search engines have had to face the wrath of webmasters who have seen their traffic wiped out virtually overnight by unfavorable adjustments in their algorithms. Many have abandoned search engine optimization in a huff and sworn to find other ways to generate traffic.

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How to clear bad press from search engine results

by Admin

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Copyright by Axandra.com
Web site promotion software

Disgruntled customers sometimes write negative comments about a company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site.

No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. What can you do if web pages with negative comments appear on the first result page for your company name?

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PPC advertising...Are your keywords on target

by Admin

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A few years ago, a friend and I decided to start an Internet Oldies Radio Station. After doing all the things necessary to get our station up and running, we were ready to broadcast to the 'world'. We quickly discovered however that there were already hundreds of Oldies stations online, and it was going to take some time to get our site established and recognized by the major search engines. Wanting to get some momentum going, we decided to come up with some ways to get some instant traffic to our site. One of the ways in which we decided to accomplish this was by using PPC(Pay Per Click) advertising. It was my task to come up with the 'keywords' that would drive traffic to our site. After spending some time compiling a list, I then proceeded to market our site through several PPC search engines.

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The importance of web usability in Search Engine Optimization

by Admin

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by Terry Detty
http://www.majon.com

Not only are you in competition with the millions of other Web sites owners who sell the same product/service as you, but you are also competing for users' time and attention. While search engine optimization and submission can bring you the traffic you need, only you can ensure that visitors will stay on your site by giving them a reason to want to stay. That is where Web site usability comes in.

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Academia and Educators utilize RSS feed

by Admin

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by S. Housley
http://www.feedforall.com

Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

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The power of targeted banner ads

by Admin

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by Terry Detty
http://www.majon.com

Many tests have shown that targeted banner ads carried at the bottom of the page can be virtually as powerful and effective as text ads.

The question that must always be asked by the webmaster is how relevant the banner ad is to the targeted audience at the site where it will be viewed. The more targeted and relevant it will be, the less it will be seen as an ad and therefore the more effective it will end up being.

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Do no follow links count for search engine rankings?

by Admin

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Copyright by Axandra.com
Web site promotion software

Actually, the rel=nofollow attribute should prevent search engines from following special links. Some webmasters might have found out that nofollow links will help your search engine rankings though.

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General web design guidelines

by Admin

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by Brad Stone
http://www.heritagewebdesign.com

The following are general guidelines to consider when having your website designed. These guidelines are based on research and studies which have guided Heritage Web Solutions in designing and producing successful websites.

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