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by Andrei Smith
http://www.bsleek.com
In this article I'll try to demystify Link Popularity and PageRank, or PR, clarify some common misconceptions and tell you how things work, in plain English, with facts and examples. Link Popularity is based on the premise that people link to good sites, and if a lot of people link to your site, then it must be good. In plain English, if other sites are linking to your site, your site is popular, therefore it is useful and deserves a boost in rankings, so people can find it faster and easier.
Link Popularity is not specific to Google only, but was adopted by the vast majority of Search Engines.
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by Erika Ackerman
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the 'geniuses' of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.
The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.
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by Gord Hotchkiss
http://www.enquiro.com
Heaven help anyone trying to lead an illicit double life on the convention circuit. Blogging and camera phones have turned us into a society of voyeurs. This is especially true in the search marketing industry. We are all content producers. We publish our thoughts. During one conversation at a recent industry event after hours reception, we realized that everyone in the conversation either had a blog or wrote a regular online column. Many did both.
It becomes more amusing when you have one conversation over dinner at a show with a few friends and within the next few days, all of you have posted online comments about the conversation, each from your own perspective. To find the truth, you have to triangulate the comments and discover the substance of the conversation lies somewhere between the extremes.
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by Rob Sullivan
http://www.enquiro.com
There is a lot of buzz out today about how the web can just as easily break a business as make it.
Take the example of the camera business I talked about in a recent article. This is a good example of how NOT to manage your online reputation. As the article illustrates, one piece of negative publicity can balloon into an entire web of bad publicity; All because of a single entry in a personal blog.
So in this article I thought I'd introduce you to a new tool in the reputation management arsenal. It's a new tool released by Google and, while it's not really a reputation management tool per se, it can be used as such.
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by Martin Lemieux
http://www.smartads.info
Within the virtual world of the internet, "content" is to "money" in real life. Content is our commodity, it is what people trade all around the world. But is "other people's content" actually valuable?
There are many specialists out there that believe that content that has been copied is not valuable anymore and may actually penalize your website online for listing such content but I on the other hand beg to differ.
Ezine article directories world wide consistently list the same ol' content as the other. They all pull into the same pool of authors who ultimately submit the same articles to each directory. My question is this, if copied content is not valuable anymore, why is it that these article directories are some of the most popular websites world wide?
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