If you're a local business and currently marketing on the Internet, you should be very excited. Your customers are turning to the Internet to find businesses like yours. It is the next wave of the Internet, or more like a Tsunami.
On the other hand, if you are sitting on the sidelines, you should be very concerned. For those businesses that do not adapt their marketing strategies, they will suffer grave consequences.
Some time ago I was discussing website marketing content with a new client.
It seemed that no matter what content and writing style we suggested to the client, he simply did not agree. He knew what he wanted to see when he got to a website, and we were simply off base.
Unfortunately, he was not his website's target audience. In fact, his target audience was (and still is) female. Even though the client was balking at our suggestions, we were clearly building a rapport. So I asked him directly, "What percentage of your customers are men?"
A few days ago, Google released a new service with the name . Google Analytics is basically a rebranded version of Urchin, a web analytics service that Google purchased in March.
MP3 Tag Assistant Pro is a robust multipurpose tool to manage tags, file lists, and play lists; compare and update tag information from web databases; keep inventory of music files. Its rich functionality combines with ease of use to provide for better management of music libraries.
AssistantTools.com announces the release of the final edition of MP3 Tag Assistant Pro, a dedicated tool for music file management. This release consummates almost two years of development efforts and offers rich functionality for inventory keeping, play list management, and access to web databases of albums and lyrics. Support for a full spectrum of tag information and a choice of modes, both manual and automated, helps swiftly generate, edit and manage tags, file lists, and play lists. Extended capabilities make MP3 Tag Assistant Pro useful for music library management as well as business use.
So, you've decided that your company needs a web site. Now what? Since we are ultimately talking about your "online business image", unless you yourself have web design experience, finding that perfect web designer to create your company site is a very important next step. If you've never had a web site created before, you will find that there is quite a lot to consider if you want your site to be successful, and you may have to do a bit of homework to find the right person for you.
The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Content is truly king, the fresher the content the better the site. What many webmasters fail to realize is that there is an endless supply of content on the web that is freely available to webmasters.
Not only can public domain material be freely used and syndicated on websites, but a number of content publishers provide content in exchange for a link back to their websites. A variety of contents related to the website theme that is integrated into the website will attract the interest of both search engines and web surfers. The key to taking advantage of free content is integrating or including content that is directly related to the theme of the website.
Last week I was chatting with my friend Greg Jarboe. For those of you who don't know Greg, he's the guru of cranking up web visibility through effective optimization of press releases and leveraging news search. But the pearl of wisdom that I picked up from Greg this time was an off handed comment that said volumes about our industry.
I've been writing articles here for over 3 years. That's over 300 articles I've published on the topic of search and its impact on our world.
And over that time I've watched our search engine referrals and visitor sessions climb each and every month to where we have almost a million page views on this site alone.
In fact, some of our top referring keywords come from articles. People found this site for 'history of AOL' 104 times last month. And when you search for this phrase, you find our page ahead of AOL's own history page!
And that, readers, is the power of a well written article.
As mentioned two weeks ago, Google is currently updating its ranking algorithm. Webmasters have given this ranking algorithm update the name 'Jagger'.
The Jagger update is currently in its third stage which means that it will soon be over. If your rankings on Google fell over the last month, you website has probably been affected by this ranking algorithm change.
It is hard to imagine do-it-yourself search engine optimization actually working. It is even more difficult to believe that it can be done using mostly free tools. But then that is one of the really wonderful things about the World Wide Web - there are so many different ways of skinning a cat or doing the same thing and knowledge can save you more than just a fortune.
Besides the truth is that so many web sites that are huge and popular today got where they are through the do-it-yourself search engine optimization efforts and skills of an individual.
Before delving into the techniques that can be used for search engine optimization, it is useful to appreciate what search engines really look for and the reason why most web sites find it so difficult to deliver.