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by David Callan
http://www.akamarketing.com
The growth and popularity of blogs in general has been phenomenal within a very short period of time. Blogs or web logs as they were previously called is where all the action on the World Wide Web is, right now.
It is amazing how quickly web sites have been relegated to the back seat. Actually the role of web sites is rapidly being re-defined but it is clear blogs will be the place where all the traffic will be congregating for a long time to come. What some thought was a passing fad is clearly here to stay and is a permanent development that has already had far reaching effects on communications and the way we transmit and receive information.
Yet most entrepreneurs who have quickly jumped onto the blog bandwagon do not seem to fully understand and appreciate what blogs are really all about. Worse still, many of those who have remained away have no idea what all the fuss is about.
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by Fred Waters
http://www.lompro.com
If you're a local business and currently marketing on the Internet, you should be very excited. Your customers are turning to the Internet to find businesses like yours. It is the next wave of the Internet, or more like a Tsunami.
On the other hand, if you are sitting on the sidelines, you should be very concerned. For those businesses that do not adapt their marketing strategies, they will suffer grave consequences.
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by Teri Tucker
http://www.tigrafix.com
So, you've decided that your company needs a web site. Now what? Since we are ultimately talking about your "online business image", unless you yourself have web design experience, finding that perfect web designer to create your company site is a very important next step. If you've never had a web site created before, you will find that there is quite a lot to consider if you want your site to be successful, and you may have to do a bit of homework to find the right person for you.
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by S. Housley
http://www.feedforall.com
The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Content is truly king, the fresher the content the better the site. What many webmasters fail to realize is that there is an endless supply of content on the web that is freely available to webmasters.
Not only can public domain material be freely used and syndicated on websites, but a number of content publishers provide content in exchange for a link back to their websites. A variety of contents related to the website theme that is integrated into the website will attract the interest of both search engines and web surfers. The key to taking advantage of free content is integrating or including content that is directly related to the theme of the website.
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by Gord Hotchkiss
http://www.enquiro.com
Last week I was chatting with my friend Greg Jarboe. For those of you who don't know Greg, he's the guru of cranking up web visibility through effective optimization of press releases and leveraging news search. But the pearl of wisdom that I picked up from Greg this time was an off handed comment that said volumes about our industry.
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by Rob Sullivan
http://www.enquiro.com
I've been writing articles here for over 3 years. That's over 300 articles I've published on the topic of search and its impact on our world.
And over that time I've watched our search engine referrals and visitor sessions climb each and every month to where we have almost a million page views on this site alone.
In fact, some of our top referring keywords come from articles. People found this site for 'history of AOL' 104 times last month. And when you search for this phrase, you find our page ahead of AOL's own history page!
And that, readers, is the power of a well written article.
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