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by Abe Cherian
Copyright 2005
Getting your initial qualified prospects to make a sale to is often called front end marketing. When we run marketing with the expectation of immediate responses by the consumer to whatever message you put out there, whether it's Yellow Pages, newspaper ads or direct mail, this is called direct response marketing.
Before seeking out prospects, having a marketing plan is essential to any business. I'm going to present a lot of research and my objective is to include the need to quantify all the results from all your marketing efforts. And to look at all the strategies for conducting direct marketing campaigns and testing variables to determine the effectiveness of each of the marketing strategies within your business.
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by S. Housley
http://www.feedforall.com
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds.
Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed.
Take a closer look at some of the ad serving options currently available for RSS feeds.
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by Gord Hotchkiss
http://www.enquiro.com
As I write this, I have literally just closed the cover on John Battelle's new book, The Search. Reading it was a unique experience for me. It was addictive, like literary crack. I devoured it in huge gulps. I can't recall the last time I read a book in such a short time.
Look, They're Writing About Us!
For the last 10 years, the part of my life not devoted to my wife and kids has been consumed with search. So reading the book was like reading a family history. I knew many of the people quoted. I had lived through the history recounted. I even found a quote from myself in the book.
I've never met John Battelle, but as I read, it was like he had crawled into my brain, picked up things I've been thinking about for years, then rendered them whole with much more skill and eloquence than I could ever possibly manage.
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by Abe Cherian
Copyright 2005
All companies treat their affiliates differently. In fact, your affiliates are your driving sales force. Unlike in the off-line world, they don't get paid by the hour, they get paid for the sales they make.
This means you, the business owner, only pay for what you sell, but it also means that you need to train your affiliates to motivate themselves to dedicate their time to marketing and selling the products that will bring you and them a an above average income.
No matter if you're an affiliate owner or just a participant in some or other affiliate program, you make money when you and your downline make sales. Having 500 affiliates will do you little good and bring in little money, if they won't sell.
How can you successfully train your affiliates to achieve the best sales results on-line or off-line?
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by S. Housley
http://www.feedforall.com
We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embraced content syndication and RSS but few have considered the value beyond the actual syndication. Consider an alternative communication channel that reaches a new or different audience.
Repurposing and repackaging content or information so that it can be consumed through a variety of mediums is not a new concept. Many businesses today sight increased communication as a common goal. Cost conscious businesses with tight budges are often interested in minimizing work loads and cost, while increasing communication. By presenting the same information in different ways and formats, businesses are able to increase the reach and communication, while remaining cost conscious.
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by Rob Sullivan
http://www.enquiro.com
It was February 2001 when we first introduced you to the idea of the Invisible Web. Since then the term has taken off and has come to symbolize all that web content that is out there, yet inaccessible to search engines.
Yet even in today's highly competitive search engine marketing space there are many websites which just aren't search engine friendly.
While many CMS vendors, both open source and commercial, have embraced the idea of search engine friendly URLs, custom meta tags per page, efficient navigation and so on, too many designers still find it too much work to build or change a website to make it search engine friendly.
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