by Admin
by Admin
by Rob Sullivan
http://www.enquiro.com
There is a lot of buzz out today about how the web can just as easily break a business as make it.
Take the example of the camera business I talked about in a recent article. This is a good example of how NOT to manage your online reputation. As the article illustrates, one piece of negative publicity can balloon into an entire web of bad publicity; All because of a single entry in a personal blog.
So in this article I thought I'd introduce you to a new tool in the reputation management arsenal. It's a new tool released by Google and, while it's not really a reputation management tool per se, it can be used as such.
by Admin
by Martin Lemieux
http://www.smartads.info
Within the virtual world of the internet, "content" is to "money" in real life. Content is our commodity, it is what people trade all around the world. But is "other people's content" actually valuable?
There are many specialists out there that believe that content that has been copied is not valuable anymore and may actually penalize your website online for listing such content but I on the other hand beg to differ.
Ezine article directories world wide consistently list the same ol' content as the other. They all pull into the same pool of authors who ultimately submit the same articles to each directory. My question is this, if copied content is not valuable anymore, why is it that these article directories are some of the most popular websites world wide?
by Admin
by Admin
by Admin
Why Worry About January During the Holiday Season?
Over the first couple of weeks of December, I have been in meetings and had telephone discussions with clients who have no interest in targeting their promotional efforts for the holiday season. They have, instead, chosen to focus their efforts on promoting websites during the month of January.
At first, I found the logic very confusing based on a common misconception. Why market during the month of January? Most people tend to have a "post-holiday hangover". They've spent hundreds, and in many cases thousands, of dollars on presents. They've spent time with their loved ones. The parties have come and gone.
Upon thinking about the logic from a different angle, a unique opportunity for the savvy North American marketer revealed itself.
by Admin
by S. Housley
http://www.feedforall.com
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online marketing is a breed of its own and what works in one arena may not work in another. While some standard practices like "above" the fold, hold true in both print and online copy, it is rare that you see the printed type face on the web the same as in printed advertisements. Regardless there are traditional forms of advertising that are viable and make sense to use on the web but many marketers do not.
These undervalued marketing opportunities are not the end-all be-all but are great supplemental channels, that compliment strong online marketing campaigns.
by Admin
by Titus Hoskins
http://www.bizwaremagic.com
Despite all the hype and fuss surrounding RSS recently, for the majority of mainstream Internet users, RSS still remains a mysterious orange button sitting on your web site. They are totally unaware of this new method of syndicating information on the web.
This is not necessarily bad news!
by Admin
Copyright Axandra.com
Web site promotion software tools
Google has incorporated a new factor to its Quality Score. If you're advertising with Google AdWords, this new factor might influence the position of your ads and the minimum price you have to pay for your bids.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Search marketers love granularity in campaign management. Correction. We love the results of granularity. That's an important distinction. Do search marketers want to spend 98% of their remaining time on earth manually tweaking a 50,000 keyphrase campaign? Not me. But we also don't want to set on the broad match 'auto pilot' and let the campaign fly itself. In a marketing channel as measurable as search is, we can't get the highly optimized success rates we're looking for unless we roll up our sleeves and get dirty.
So here we sit, awash in spreadsheets and rule based bid management tools, with metric acronyms (ROI, CPA, ROAS) up to our earlobes, wading through a tsunami of numbers, hoping at the end of it all that there will be a bottom line result that brings a smile to our client's face. Some are born to numbers, and some of us have numbers thrust upon us.
|
|
|