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by Brenda Wright
http://www.enquiro.com
Successful search engine marketing is dependent on the identification and understanding of a website's target audiences, ensuring that the target audience will find the website, and that the website will provide the information and user experience being sought by them.
For a number of different types of vendors, there are two distinct website visitor groups involved in the buying funnel: Researchers and Decision Makers. For some vendors the Researchers are low to mid-management personnel gathering information for a C-level (CEO, COO, CFO, CIO, etc) decision. For other vendors the Researchers are non-management and the Decision Makers are at the purchase agent level. There are also vendors who experience several levels of researches from non-management through mid-management with the decisions finally being made at the C-level or in committee.
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by Daniel Punch
http://www.m6.net
In the past I've never really paid much attention to security issues when it comes to user names and passwords. Frankly I figured it was all a lot of overblown hype. This led to an unfortunate incident that involved my website being attacked, apparently by a skillful youth with a propensity for mischief.
The main security flaw with my website was probably the simple fact that the username and password were exactly the same. Granted I did realize that this wasn't highly intelligent but I didn't have the power to change it myself, and I didn't think it really mattered enough to bother about it. Having an identical username and password is a massive "no-no" in computer security. Your username and password should not even be related along the same line of thought. A username of "Dragon" and a password of "Fire" is not a secure combination.
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Designing your own successful web page can seem difficult and nearly impossible if you do not do a little research first. The reason you need to know the basics of web page design is because the design of your website will actually influence whether or not people continue to visit your site and ultimately, whether they will buy from you or not. Obviously, a lot is riding on your website design so it is worthwhile to take this seriously and put some effort into doing it right the first time.
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by S. Housley
http://www.feedforall.com
RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly. It means that the content contained in an RSS feed is in a format that is syndication friendly, if the copyright holder allows for syndication. Offering a feed for syndication does not in fact grant any legal rights to anyone to reuse the feeds content beyond what the Copyright laws grant as Fair Use.
In practice, while your feed might legally be protected, you could literally spend weeks attempting to protect the contents of your feed. Legal gray areas are introduced with Search Engines indexing feeds and RSS Feed Directories including copywritten feeds, in their categorized directories. How do you distinguish between a legitimate search engine, RSS directory and someone simply reproducing the contents of a feed for personal gain? Legally how can you defend against one and not the other?
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by Brenda Wright
http://www.enquiro.com
For many companies with websites there is a nagging suspicion that their websites should be more than online brochures. There is also a belief that their websites deserve to be highly visible on all the major search engines. Unfortunately, the search engines do not feel that way. Search engines believe that you have to earn your search engine visibility.
It is a hard fact of internet life that in order for a web site to do well on search engines it must comply with the guidelines and suggested 'best practices' of the search engines. There can be an elongated learning curve for some companies in coming to terms with this reality.
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