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by Gord Hotchkiss
http://www.enquiro.com
This week, I was in New York, talking about Integrated Search Planning. It's one of those industry phrases that you gloss over, not paying much attention to it. It's bordering dangerously close to jargon. As you scan a topic list at a conference, it doesn't really grab you by the throat and drag you into the session room. I wanted to call it something like 'Search: the Shortcut between You and Your Customer', or 'Search, the Vital Online Intersection'. In the end, we compromised on 'Integrated Search Planning: How Organic, Sponsored and Paid can Optimize All Media Spends'. Not really lyrical, but it works.
It's a shame that Integrated Search Planning doesn't sound sexier, because when you spend some time thinking about it, it's a concept that can sneak up and smack you in the side of the head. This is an idea that's immensely powerful.
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by Brenda Wright
http://www.enquiro.com
I like working in Search Engine Marketing (SEM). I like the constant struggle to stay caught up in this ever-changing industry. I like the bright and informative people I work with. But perhaps most of all, I like the clients I work with - especially when they 'get' what SEM can do for their business.
The nature of Search Engine Marketing and internet business is such that most of Enquiro's clients are not within driving distance of our office. Not exactly a hardship in this day of cell phones, e-mails, voice-messaging, online messaging, and so on. I have solid, well established, and excellent working relationships with many people, most of whom I have never seen.
But there are few clients who are close enough to be able to meet with in person. The most recent reminder of this was a visit from a client whose business is within driving distance of our office.
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by Eileen Parzek
http://www.soho-it-goes.com
Once each year in the 90's, I'd hop on a train down to NYC to go to one of the big computer conventions at the Javitts. I'd meet web acquaintances for lunch, and we'd spend the day wandering the enormous space laughing at booth babes and filling up our bags with loot til our feet bled and our shoulders cried. I'd return to Albany late at night, laden down with promotional products and free magazines. I still have some of the strange and amusing take aways from the pre-dot-come-bubble-burst days.
But, alas - the last show I went to in 2000, the pickin's were so slim, it hardly justified the train ride.
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by Abe Cherian
Copyright 2005
Starting a business can be a rewarding experience, but it can also be very time consuming and difficult. Many resources are available to assist you, but information overload can cause you from moving forward.
Keeping it simple is often the best way of maintaining the momentum necessary to get your business started. There are a series of steps to ensure success.
The first step toward getting your business going is deciding on a name, for example "New York Landscaping." Any name that you do business under other than your own given name is called a "fictitious" or "assumed" name, and certain steps need to be taken in order for you to do business under that fictitious or assumed name.
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Too many people these days claim to have the best, 'must have' information to market your products, or services, on the Internet, only wasting your time, money and effort, leaving you hollow and empty, ready to give up on the Internet, pack your bags and leave town.
So you ask, how do you REALLY know who's telling the truth about what's good, and what's not, and who is just leading you down the garden path, taking YOUR money all the way to THEIR bank.
With today's Internet moving so fast, 'newbies', and even experts are finding it harder and harder to find the info they need to help them get to where they want to be..... on a beach, knocking back chichi's, watching all the sights, while listening to the sweet sound of, 'you've got mail' resounding from their computer, informing them that they just made another sale.
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by S. Housley
http://www.feedforall.com
RSS is growing at a lightening speed. What was once only known as a "techie tool", RSS is becoming a tool that is continuously being used by the general population. Along with the good comes, the not so good. And while some have mentioned the emergence of RSS spam, where content publishers dynamically generate nonsensical feeds stuffed with keywords, the real concern relates to security. While an annoyance to the search engines, spam in RSS feeds pales in comparison to the possible security concerns that could be in RSS' future.
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