• News

Displaying RSS Feeds

by Admin

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by Sharon Housley
http://www.feedforall.com

RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking.

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How long does it take to get listed in Google?

by Admin

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Copyright by Axandra.com
Web site promotion software

In a recent thread in an online forum webmasters discussed the question how long it takes to get listed in Google. A webmaster had submitted a web site with 15 individual pages to Google six months before and he was still not listed in Google although Googlebot visited his web site on a monthly basis.

It's normal Google behavior that a new web site is not listed in the natural (unpaid) search results for about six months. This Google practice is called the Google sandbox.

However, Google did not return any pages of this web site in its search results. Not even for obscure search terms or the company name.

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IAC/Ask Jeeves Implications

by Admin

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by Rob Sullivan
http://www.enquiro.com

By now you are well aware that Ask Jeeves has been bought by InterActiveCorp - A company which has been very active in the past.

We've been watching them for some time now and knew that an acquisition such as this was around the corner.

If you look at IAC's current holdings you would know that about the only place they aren't in the web is search. The AskJeeves purchase puts them firmly in the search marketplace. But what does this mean to you and I - the average searcher? Let me give you some ideas.

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Link Building - The Waiting Game

by Admin

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by Daria Goetsch
http://www.searchinnovation.com

Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. It takes time for the search engine robots to find those new links and index the pages they are linked to.

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Writing To Overpower Your Competition

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by Karon Thackston © 2005
http://www.learn-copywriting.com

"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn't matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because your competition doesn't come from a singular source.

There may be no other businesses that sell the product or service you sell, but you still have competition. Once that's understood you have a greater advantage when it comes to copywriting. You can recognize the other options your customers have before them and can position yourself as the only logical choice.

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IAC/InterActiveCorp to Acquire Ask Jeeves, Inc.

by Admin

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Combines Leading Interactive Commerce Brands with Top-Tier Search Engine

NEW YORK and OAKLAND, Calif., March 21 --IAC/InterActiveCorp (Nasdaq: IACI) and Ask Jeeves, Inc. (Nasdaq: ASKJ) today announced they have signed an agreement under which IAC will purchase Ask Jeeves. Under the terms of the agreement, IAC will issue 1.2668 shares of common stock for each share of Ask Jeeves common stock in a tax-free transaction valued at $1.85 billion net of cash acquired. IAC intends to buy back through its previously authorized share repurchase programs at least 60% of the number of shares it will issue for this acquisition, thus effectively offsetting a substantial portion of the dilution from the transaction with cash. IAC expects the acquisition to be accretive to 2005 Adjusted EPS assuming the buyback at the 60% level.

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Does your web host change your web pages?

by Admin

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Copyright by Axandra.com
Web site promotion software

When you choose a web hosting company, you don't expect that they are going to change your web pages. You also don't expect that they change your web pages for their own benefit. Unfortunately, that's exactly what some web hosts seem to do.

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Yahoo goes communal

by Admin

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by Rob Sullivan
http://www.enquiro.com

I don't often get excited about new search technology. Ok I do get excited but not overjoyed. Ok in some cases I do.

My point is, I'm very happy to see Yahoo! entering the blog/communities space.

I've been talking internally how the engines need to move in this direction. Not just from a community support point of view, but also a search ranking relevancy point of view. No longer can a search engine aggregate data and serve results based on the "average" user.

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RSS: News You Choose

by Admin

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by Sharon Housley
http://www.feedforall.com

Why is RSS So Magical?
The answer is simple: RSS is news you choose.

How Does it Work?
Publishers and webmasters provide content and news in an RSS feed. Users view the content of interest in an RSS reader or news aggregator. The aggregator or reader contains the collection of feeds that are of interest to the user. As the RSS feed is updated the content in the reader or aggregator updates with the new information. At any point, users can remove a feed from their aggregator or reader and no longer receive information from that source. Ultimately, the user is choosing the news and content they wish to view.

As RSS has increased in popularity more and more webmasters and publishers have adopted RSS as an alternative communication stream. Webmasters use an RSS graphic to indicate the content is available via RSS.

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Search Engine Optimization for RSS

by Admin

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by Sharon Housley
http://www.feedforall.com

Tips for Helping Your RSS Feed Perform!
In some ways RSS is very similar to HTML, the language commonly used to create websites.Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.

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