Google has recently filed a patent that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it reveals details of algorithms that Google uses in addition to its main ranking algorithms.
In this article, we're trying to find out what this means to your web site and what you have to do to optimize your web pages so that you get high rankings on Google.
and Releases First Report Finding Small Businesses Less Than Three Years Old Represent a Technology Marketing Opportunity
NEW YORK, NY -- JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), announced today that, according to a newly published analysis, while technology spending by small businesses will be relatively flat in 2005, certain segments are planning spending increases and should be targeted by technology marketers. The analysis appears in the first research report of a new research service called SMB Marketing, which JupiterResearch has launched today.
According to a survey of 260 purchase decision makers at small businesses (less than 250 employees), overall Small Business technology spending will remain flat in 2005 compared to 2004, with 44% of establishments budgeting less than $5,000 for technology purchases this year. A closer analysis of the Small Business market, however, reveals spending dynamics in certain segments that marketers should exploit. For example, businesses less than three years old will increase spending in the $5,000 - $24,999 range and thus represent a 2005 technology marketing opportunity.
Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.
Shoving keywords in anywhere they can possibly go is not considered search engine copywriting. The process is more defined than that. Successful SEO copywriting takes planning. Any half-hearted efforts at writing copy geared strictly toward the engines will usually result in a decline in your customer's experience at your site.
What's the best way to write SEO copy? Starting with a plan is always a good idea. Keep in mind, these are guidelines of techniques that can be used *IF* they make sense for your site visitors. I never recommend writing solely for the search engines. In the case of search engine copywriting, the customer is truly #1.
If you are a hosting company you may want to stop here because I am going to rant a bit on hosting. This is not a hosting issue in general, but there are specific cases where I become frustrated with web hosting companies.
Take a case which happened today: We have a long term client who is consolidating 2 high traffic sites into one under a new domain. This is a pretty straightforward - the design company takes care of the integration of the content (since it is a new domain with a new look etc.) and the hosting company is supposed to make the necessary hosting changes to redirect spiders and users to the new site from the old sites.
If you've been online for any length of time at all, I'm sure you know of Marketing Sherpa. This trusted and dependable source for online marketing information has put out some of the most widely known and highly praised books and reports available today. Some of their repeated best sellers include, "Email Marketing Metrics Guide" and "How To Get Your Permission Emails Past Filters." Marketing Sherpa consistently provides the tools that powerhouse companies use to supercharge conversions and profits repeatedly.
Google has recently filed a patent that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it reveals details of algorithms that Google uses in addition to its main ranking algorithms.
In this article, we're trying to find out what this means to your web site and what you have to do to optimize your web pages so that you get high rankings on Google.
NEW YORK, NY - April 12, 2005 -- Jupitermedia Corporation (Nasdaq: JUPM) today announced that its Search Engine Strategies Conference & Expo 2005, the largest event for search engine marketing and optimization in Canada, will be held May 4 - 5 at the Metro Toronto Convention Centre, Toronto, Canada. Search Engine Strategies is held annually in Canada, England, Germany, Japan, Sweden and in the United States (New York, San Jose and Chicago).
Organized by search authority Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise, this two-day event covers issues specific to the Canadian marketplace. Search Engine Strategies delivers real-time actionable information needed to grow a business through search engine marketing; teaches the ins-and-outs of search engine marketing from top experts and search engines themselves (both Canadian-based and from around the globe) and provides a unique setting to network with fellow marketers.
OAKLAND, Calif., April 11, 2005 -- Ask Jeeves, Inc. (ASKJ) today introduced an upgrade to MyJeeves, the personal search system seamlessly integrated into the Ask Jeeves search experience at www.Ask.com. Launched last September as the first major search engine to enable users to create their own "Personal Web," MyJeeves allows users to save search queries and results, making it easy to find data they want to use again. With new added features and functionality, MyJeeves is now easier to use, more flexible and more robust.
MyJeeves allows users to manage data saved in their "Personal Web," which can be organized with folders, tagged, searched and shared. The new version of MyJeeves provides more robust information management capabilities, making it easier to collect and organize data, including images. As with previous versions, MyJeeves remains a free service, which requires no registration.
This is a two-part article about creating a web site on the web and the tools that you need to do that.
During the last decade we have truly entered the information age. More and more people are becoming a part of the ever growing and wondrous community called the Internet. It was just over a decade ago that 'Internet' was just another new concept that a lot of people were skeptical about. Today however, it would be difficult to imagine living in the world without this amazing phenomenon. It really has enabled humans to reach new heights.