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by Andrew Stager
http://www.mediative.com
When Google announced that the use of HTTPS encryption is now a ranking signal, the most obvious question that was on the minds of digital marketers was how this would affect rankings. Would the change from HTTP to HTTPS improve a sites organic search performance?
Google had emphasized that this ranking signal was (at the time) a “very lightweight signal” that would affect less than 1% of global search queries, and carry less weight than more influential signals such as high quality content. Google cited the growing need for security between web users and domain servers and the growing trend of more and more sites choosing the encryption security of using SSL certificates.
Since the announcement two studies have been produced to analyze the impact of HTTPS/SSL on Google Search rankings to see just how “lightweight” the signal has proven to be.
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Award-winning strategic digital marketing agency AIS Media, Inc. announces its new webinar series, "Digital Marketing Transformation for 2015," aimed at helping marketing professionals gain critical insights they need to drive digital performance in 2015.
AIS Media, Inc. announced today the launch of its newest webinar series, “Digital Marketing Transformation for 2015.” Starting this month the four part webinar event will show how digital innovation is transforming and impacting decisions in all areas of business, from operations to customer service. 2015 is the year to jumpstart marketing transformation with a performance-driven digital strategy for site design, content, email, search and social marketing.
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Article by Axandra
SEO software
In a video on YouTube, Google's John Mueller said that the desktop version of your web pages will influence the position of your web pages in Google's mobile search results. A user was afraid that hidden content in the mobile version of his web pages had a negative influence on the rankings:
"We are looking at the desktop version. That's the canonical version so if you have the connection between the two pages, if they're separate pages and we'd be looking at the desktop version and that someone would be using for indexing.
So if it's visible on the desktop version and you're kind of holding it away, simplifying it on the mobile version, then that's absolutely fine.
If we run across situations where we see that people are abusing this that they're kind of [...] showing cartoons on the desktop side and showing adult content on the mobile site then that is something where we might have to reconsider that and see what we are doing there."
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CRO helps B2B tech companies achieve better online marketing results
Idea Grove, an integrated PR and marketing firm specializing in enterprise technology clients, recently published “Take Your Content Marketing to the Next Level with Conversion Rate Optimization.” This free eBook has information about the elements of an effective CRO strategy as well as best practices and a step-by-step guide to building and executing a winning strategy.
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From now until the end of January 2015, SoCal Digital Marketing will be providing a $100 Google Adwords advertising credit for new search engine marketing campaigns.
SoCal Digital Marketing, an Orange County SEO firm just announced a major holiday promotion. During this holiday season, the company is offering clients the chance to receive a $100 pay per click advertising credit with the start of a search engine optimization (SEO) campaign. A search engine optimization campaign provides services such as social media marketing, blog posting and getting a website listed in the news to increase the web presence of business on Google, Yahoo and Bing. By being found online for relevant searches your business can grow at a quick rate with an effective website.
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Jason McDonald is a leading trainer in the field of marketing, especially Internet marketing and SEO. His upcoming course at Stanford University begins January 25, 2015.
Jason McDonald (http://www.jasonmcdonald.org), a top San Francisco Bay Area SEO and Social Media expert, is proud to announce his latest combined SEO and social media marketing workshop to be held as part of Stanford University’s Continuing Studies program from January 15, 2015 to March 26, 2015, on the Stanford Campus. The course combines both search engine optimization tactics with social media marketing on sites such as YouTube, Facebook, Yelp, and others so that small business owners and entrepreneurs can market their company at the lowest cost: zero.
“Marketing without money is really the essence of this course,” explained Dr. McDonald. “This year’s course is especially exciting as it will combine a lecture one week, with a hands-on exercise the next week.”
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by Jody Nimetz
http://www.mediative.com
What Did People Search for in 2014?
What do Jennifer Lawrence, James Rodriguez, the iPhone 6, and ebola have in common? They were all trending searched conducting in Google in 2014. During this time of year I like to look back at people’s searching habits and try to gain a better understanding of what people searched for during the course of the year. I find it fascinating to see what the masses are using Search for. Search activity is impacted by what happens out there in the “real world”. Remember the real works? It’s that place where you used to go to converse with friends. It’s that place where children used to go outside and ride their bikes… but I digress.
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Article by Axandra
SEO software
Google recently announced that the PageRank toolbar won't be updated anymore. Does this mean that Google won't use PageRank as a ranking factor anymore? A Google patent that was granted in September indicates that Google might use some kind of PageRank 2.0 to rank pages.
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SEOs will be able to edit and brand the new reports on the fly, and deliver them to various devices without a problem - thanks to the reports having responsive design.
Software maker Link-Assistant.Com has announced that it is bringing a new generation of reports to its SEO tools in January 2015. The new reports will be easy to customize by simply dragging and dropping the sections and will look equally great across a variety of devices.
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Article by Axandra
SEO software
Negative SEO has become a problem. While most webmasters know that other websites can be damaged by adding low quality links to these sites, there are more things that your competitors can do to hurt your Google rankings.
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