On Monday of this week, fellow Search Insider Ryan DeShazer bravely threw his hat back in the ring regarding this question: Is Google better or worse off because of SEO?
DeShazer confessed to being vilified after a previous column indicated that Google owed us something. I admit I have a column penned but never submitted that Ryan could have added to the “vilify” side of that particular tally. But in his Monday column, Ryan touches on a very relevant point, “What is the thin line between White Hat and Black Hat SEO?” For as long as I’ve been in this industry (which is pushing 17 years now) I’ve heard that same debate. I’ve been at conference sessions where white hats and black hats went head to head on the question. It’s one of those discussions that most sane people in the world could care less about, but we in the search biz can’t seem to let it go.
Is your SEO campaign delivering the results that you expect? Or are your campaigns underperforming? There are several things that you can do to make sure that search engine optimization works for your website.
For April 22-25 At The New Orleans Convention Center
Austin, TX - September 17, 2012 -- Pubcon, the premier social media and optimization conference, is thrilled to announce a major return to The Big Easy with Pubcon New Orleans 2013, taking place at the New Orleans Convention Center — widely regarded as one of the top convention centers in the world — on April 22 – 25.
Virtuous cycles are anomalies. They fight the universal law of entropy, and for that reason alone, they are worth investigation. Rather than a gradual slide towards dissipation and equilibrium, virtuous cycles build upon themselves, yielding self-sustaining returns cycle after cycle.
In marketing, there are not a lot of virtuous cycles. Most marketing efforts need to be constantly fueled by a steady stream of dollars. The minute the budget tap is closed so is the marketing program. But there are a few, and SEO is one of them, if done correctly. Let’s take a quick look at the elements required to build a truly virtuous cycle.
Look at any graphic representation of a social network, and you will see a somewhat globular cluster of nodes -- and, at the center, you’ll find the subject or owner of the network. The density of the nodes will be greater near the center, but there will be small clusters of interconnected nodes that will appear throughout the map. This pattern, the visual interpretation of human connection, looks much the same now as it did for tribal humans 100,000 years ago. But there is one important difference. Then, you probably only had one network you belonged to, which was defined by geography. Today, you can belong to many networks, and they’re often defined by ideas.
Many webmasters are rattled by Google's recent updates. Although links are still very important, some people even want to change perfectly fine high quality links. Is this really necessary? How can you save time when improving your backlink profile?
Google Webmaster Trends Analyst Pierre Far will be speaking at the next International Search Summit London on 26th November.
London, UK - 3 September 2012 -- Google Webmaster Trends Analyst Pierre Far will be speaking at the next International Search Summit London on 26th November.
His session will follow a “fireside chat” format, with WebCertain CEO and ISS Chair Andy Atkins-Krüger leading a discussion and digging deep into some of the key issues involved in managing international campaigns on Google.
ProSites certified to display the TRUSTe Web Privacy Seal
Temecula, CA - August 31, 2012 -- ProSites, the leading website design and Internet marketing provider for medical and dental professionals, announced today that TRUSTe® has certified its Web site to display the TRUSTe Web Privacy Seal, one of the world’s most recognized symbols of consumer trust and online privacy.
Everyone's crazy about links. Some people want to get as many backlinks as possible, others fear that their website will be penalized if it has the wrong backlinks. Are backlinks really that important? A search engine has the answer.
Search Influence LLC, a New Orleans SEO company, is now the Gulf Coast’s largest Google AdWords Certified Partner, with 12 certified individuals.
New Orleans, LA - August 28, 2012 -- With 12 Google AdWords Certified professionals on staff, New Orleans-based Search Influence is now the most qualified AdWords company in Louisiana and one of the most qualified in the Southeast. A recent in-house qualification initiative has resulted in nearly 75% of the Account Management team passing Google’s rigorous certification exams.