Established websites have a big advantage over new websites. Websites that were around several years ago had far fewer competitors and it was much easier for them to get high rankings in that environment.
Google trusts websites that have been around for a long time more. In addition, these websites had a lot of time to get good backlinks. If you have a new website, it will be difficult to compete with these established sites.
Lowest rates offered for search marketing conference SMX East are available until July 28. Conference programmed by search marketing authorities Danny Sullivan and Chris Sherman, the editors of Search Engine Land.com. Agenda features over fifty internet marketing sessions on topics including paid search advertising, search optimization (SEO), and social media marketing.
Redding, CT - July 23, 2012 -- Search engine marketing conference Search Marketing Expo – SMX East will be held October 2-4 in New York City. Those interested in attending can take advantage of lowest-available “super early bird” rates until July 28.
The other day, I was going through some background research for a client. What struck me, as I waded through the reams of PowerPoint decks and research reports, what how integral digital was to the core functions of this particular industry. Whether it was key influencers in the purchase decision, reasons for doing business with a company or competitive differentiators, technological proficiency was right up there with traditional factors like price, value, convenience and reliability. As potential customers, we expect companies to have their digital acts together. More than this, it appears we’re ready to reward companies that aggressively invest in raising the bar of their own connected maturity level.
If your web pages are difficult to understand, you might not make as much money as you could with your website. A simple tool can help you to check the readability of your pages.
Although the meta description tag doesn't influence the rankings of your web pages much, it can have a major influence on the number of clicks that you get. By attracting more clicks, good meta descriptions can also have a positive influence on your rankings.
The Search Engine Academy will host a free SEO webinar and Thomas Petty, Master SEO Instructor will explain what a 301 redirect is and how to use it properly for SEO.
Livermore, CA - July 10, 2012 -- The Search Engine Academy, an SEO training academy with facilities around the world, hosts free weekly SEO webinars. On July 11, 2012, at 1:30 p.m. EST, Thomas Petty, one of the Master trainers from California, will explain what 301 redirects are and how to use them to search engine optimize a website.
The question of integrated marketing communications is taught at almost every marketing course at the most basic levels and yet so many organizations treat online marketing as an after-thought, and the question has to be asked: why? Over the years, I have worked with a multitude of clients and find it shocking that although integrated marketing communications (IMC) is talked about, so few organizations are actually practicing IMC on an ongoing basis.
The purpose of this article is to detail a few tips on how to better integrate your online, offline and social media communications.
Interactivity Marketing founder and President Gary Henderson will be speaking at Search Exchange in Charlotte on July 23-25, 2012. The conference will focus on the areas of SEO, social media, and PPC and will feature presentations from some of the most recognized names in the digital marketing industry. Gary will be speaking on July 25th about PPC landing pages and ad testing as well as about the practice of paid search retargeting.
Google's recent updates have rattled many webmasters. Are your rankings safe? Do you have to worry about Google's next updates? There are three things that you can do to stay ahead of future Google updates.