SMX Advanced is that conference where you get a pulse on the digital marketing industry. With hundreds of experts under one roof, the conference gives you a still frame of what topics are trending, the challenges that digital marketers are experiencing and little nuggets of gold from testing results, insider knowledge and best practices coming to the fore.
I’m going to share with you a snapshot of the digital marketing landscape and some of today’s top digital mediums where businesses are spending their time and money to connect with their target audience.
Google has published a blog post about the changes they made in May 2012. Some of these changes are relevant to your Google rankings and you should react to them. Here are the most important changes that Google made in May:
Reston, VA - June 11, 2012 -- The Greater Reston Chamber Of Commerce and Conversion Pipeline have teamed up to present a summer online marketing series for small business owners and marketing professionals. The seminars are geared towards professionals with a good working knowledge of search engine optimization, online advertising, and social media platforms, but want to know how they can better leverage their online marketing efforts for real business growth.
Last week, I explored the dark recesses of the hyper-secret Google X project. Two X Projects in particular seem poised to change our world in very fundamental ways: Google’s Project Glass and the “Web of Things”.
San Jose, California - June 07, 2012 -- The partnership between SEOmoz and WordWatch announced on May 29, 2012 has been expanded to include a discount on the SEOmoz PRO membership for existing WordWatch customers.
Webrageous explains the importance of not only having pay per click management, but good quality management, as new evidence shows link between poor management and pay per click failure.
Reno, NV - June 06, 2012 -- New evidence has backed up pay per click marketing firm Webrageous’ long assertion that the failure of many pay per click campaigns is a result of poor management.
Last month, Google introduced the Knowledge Graph with the claim "things, not strings." Google says that the new algorithm "understands the world a bit more like people do." This has a major impact on how you have to optimize your web pages.
What do you do when the search engine you started up with your fellow uber-geek partner makes you fabulously wealthy, but somehow all the billions it’s raking in leaves you feeling rather empty?
What do you do when you’re no longer the darling of the mainstream press, who once enthused that no challenge was too daunting for you and your company full of exceptionally gifted and only slightly less egotistical baby geniuses.
We all know that social media has turned the process of marketing on its head. The customer has more power than ever to initiate, drive, and change the entire branding process. However, social media is now impacting the very social frameworks of society, and is giving people the power to start impacting and shaping political process and governments. Traditionally, the political party who has the most media support tends to win elections. There is a correlation between the US presidential candidate who raises the most money for their election campaigns and the one who gets elected.
Much has been said about the importance of a natural backlink profile since Google released the Penguin algorithm update. Is it possible to actively build links and still have a natural backlink profile?