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by Nick Messe
http://www.cliquestudios.com
Most people know that in today's shifting business climate, having a website is no longer optional, but a necessity for those who wish to succeed. The lack of a website instantly conveys a negative image about a company, no matter what industry the business is a part of. The fact is, however, just having a website is no longer enough. As competition increases each and every day, it is becoming more and more important to have a site that is both highly functional and extremely well-designed. A well-designed site will not only bring in more users, but will likely keep them there as well.
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by Gord Hotchkiss
http://www.enquiro.com
Last week, I explored how two parts of our brain, the Nucleus Accumbens and the Anterior Insula, are key in driving our buying behaviors. I compared them to the gas pedal and brake of our buying “engine”. The balance between the two is key to understanding how we are driven towards our ultimate decisions. The Nucleus Accumbens drives our anticipation of an emotional reward, and the Anterior Insula creates anxiety around areas of risk.
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Submitted by vchpar
Reno, Dec 27, 2010 - “We must become the change we want to see” – Mahatma Gandhi.
Within the Microsoft Corporation the original equipment manufacturing (OEM) supply chain has gone largely unchanged for the past decade. Throughout the years, the supply chain architecture has been a good economic outsourced model. It has been effective in fulfilling Microsoft’s fundamental needs through its security and efficiency. Though the supply chain model worked well for Microsoft and its customers, the company is always seeking ways to improve business for their customers. Microsoft took note of various changes within the market and saw opportunity for change.
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by Gord Hotchkiss
http://www.enquiro.com
One of the more controversial applications of new neurological scanning technologies has been a quest by marketers for the mythical “Buy Button” in our brains. So far, no magical nook or cranny in our cranium has given marketers the ability to foist whatever crap they want on is, but a couple of parts of the brain have emerged as leading contenders for influencing buying behavior.
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by Gord Hotchkiss
http://www.enquiro.com
Wow! The Search Insider Summit is in full swing in Park City, Utah and for the first time in 6 or 7 Summits, I’m not there. I don’t mind saying, it’s feeling kinda weird.
Laurie Sullivan and the team, including your emcee Aaron Goldman, did a bang up job putting the show together. I did have some limited involvement, looking on from the sidelines as they lined up the speakers and nailed down the agenda. They’re touching on all the hot topics: the convergence of display and search, social and search (pretty much everything and search), new platforms to allow for more effective targeting, the ongoing changes on the SERP, using data to make smarter marketing decisions, and yes, once again, how mobile will change everything (and this time, it’s really true!)
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Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
Optimizing your video for search engines will increase the exposure that the video receives, and optimization will also help spread the video's message. Follow these steps to enhance your videos and improve their rankings...
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by Gord Hotchkiss
http://www.enquiro.com
Web presence is taking on a whole new meaning. I’m having more and more conversations with companies that are in the middle of redefining who they are online. In that process, they’re just not sure what they expose and what they keep hidden behind the kimono. Their website started as a marketing channel, but the explosion of potential customer touch points online makes the whole idea of a website seem hopelessly antiquated. Yet, there’s a limit in scope and complexity that makes websites an easily grasped online concept
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by Kyle Grant
http://www.enquiro.com
I don’t think it is going to be a surprise to anyone to know that not every paid search test they implement will be a success; if it is a surprise, I am sorry. (p.s. there is no Santa Clause, either). The key to successful management of paid search is to determine acceptable margins of failure and test within those margins. How much failure can be tolerated and how much are you willing to risk?
by Admin
Copyright by Axandra.com
Web site promotion software
Did you ever want to know which domains have the most backlinks? Worldwide or country by country? Now you can. The online SEO tool suite SEOprofiler.com publishes a free daily updated list of the domains with the most unique backlinks.
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by Ian Everdell
http://www.enquiro.com
Imagine you’ve just shelled out x-thousand dollars for a 30-second TV spot that will run in prime time for the next three weeks or a full-page, full-color spread that will be published in the New York Times on Saturday. You’re crossing your fingers that you’ll get a good ROI, because your boss is breathing down your neck.
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