by Admin
by Admin
Copyright by Axandra.com
Web site promotion software
Search engine optimization is very similar to wealth building. If you do the wrong things and listen to the wrong people, you might lose everything and you might be left with nothing.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
I always find it interesting to look at a cultural phenomenon through the lens of search. Search provides a fascinating and quantitative look at the growth of interest in a particular topic. Having spent all last week immersed in the cult that is TED (I was at TEDActive in Palm Springs) I thought that this was as good a subject as any to analyze.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Last week, I took Social Media to task for making us less social. This week, I’m in Palm Springs for TED Active and on Day One, saw three very real examples of how the Internet is also connecting us in ways we never imagined before. They provided a compelling counterpoint to my original argument.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Imagine if a search engine was smart enough to be able to anticipate your needs before you know you need them. There it sits, silently monitoring your every move and just when you get a hankering for Thai food (burbling up to the threshold of consciousness), there it is with the hottest Thai restaurants within a 2-mile radius. You didn’t have to do a thing. It was just that smart!
by Admin
by Michael Bloch
http://www.tamingthebeast.net
If your site is mentioned on another popular related site, it's a happy day indeed as it can drive a lot of traffic and help with your search engine rankings.
.. unless ..
They don't actually link to you.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Somehow, I've gotten myself squarely in the middle of Bing and Google again. Sometimes I should just keep my big mouth shut. The latest brouhaha is Google calling Microsoft a bunch of "cheaters" for copying search results. I called it "silly." And it is. Pretty much everyone in the search universe (outside Mountain View) agrees that this is much more about Google trying to give Bing a black eye in the media than any serious threat to intellectual property. But somehow, as Google was swinging, it's the one that ended up with the shiner.
by Admin
by Tina Wilson
On February 12, 2011 the New York Times released a scathing report on how Google had failed to identify a paid link building scheme that saw retailer JC Penny owning highly specific, and presumably valuable, search terms during the lucrative holiday season. In the article, the NYT suggests that by design JC Penny gamed the Google algorithm to place in the first position for a multitude of keyword phrases, in some cases outranking well known brands for their own name. It further blasts Google for not catching on to what JC Penny was doing, insinuating that Google somehow did not filter these bad links out because JC Penny is a major Google advertiser.
by Admin
Copyright by Axandra.com
Web site promotion software
Once again, paid links are a hot topic in the search engine optimization community. The website of J. C. Penney had number 1 rankings for many competitive keywords. It turned out that the J. C. Penney website obtained these rankings through buying links on over 2000 pages.
The paid links were reported to Google and many of J. C. Penney's rankings dropped from number 1 to number 70 and below.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
This week I was in San Francisco for Big Think’s Farsight 2011: Beyond the Search Box. I took copious notes but there was one comment in particular I found intriguing. Luc Barthelet, from Wolfram|Alpha said that their goal is not just to provide an answer, but show the route taken to arrive at the answer. Then we’re free to question the validity of the answer. “I want to argue with a search engine. I want to be able to challenge its logic.”
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