by Karon Thackston © 2004
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer's five senses don't work on paper. they only work in person. That's why we, as copywriters, have to create a sensory experience for our customers through our words.
Have you ever stopped to consider copywriting as a sensory activity? You should. As I said, in order to see, hear, smell, taste, or feel a product, we have to be in the presence of that product. All too often, when copywriters create descriptions, they leave a lot to be desired. There is no excitement, no interaction, no experience. Descriptions should be, well. descriptive. Effective descriptions should fill the gap of what customers would see, hear, smell, taste, or feel if they were standing in the presence of the product. Effective descriptions should draw customers in and create an actual event. as if they were able to be right there with you.
by Gord Hotchkiss
I've have to say I've been amazed by the response we've had to our first forays into researching the behavior patterns of internet searchers. Since we released them in March and April, almost 3000 marketers have downloaded our two white papers. They've been quoted in dozens of forums and blogs. Articles have been written in almost every major search engine marketing portal. And it seems that our message is getting through to more people.
Search marketers have to step back from our obsession with tactics and look at the bigger strategic picture. We have to understand behaviors of our target customers. We have to fully explore the nature of their online experience. We have to understand the potential of this marketing channel fully. If we don't, how can we hope to pass along value to our clients?
Copyright by Axandra.com
Web site promotion software
You've probably seen many "404 not found" pages when surfing the web. A "404 not found" page is the page that comes up when someone tries to access a web page that doesn't exist.
This usually happens when someone types a wrong URL or follows a link to a page that does not exist. A typical 404 error page looks like this:
HTTP 404 Not Found
The requested URL was not found on this server.
by Mario Sanchez
Before you spend time and money on search engine optimization, you need to decide if your small business really needs to be in the search engines. It all boils down to answering one basic question: how do your customers usually look for your products and services? In other words: will customers be looking for you on a search engine?
If your business has a local clientele, it is probably not a very effective idea to dedicate resources to getting top search engine rankings.
by Sumantra Roy
Question : After reading a lot of advice in your past newsletters and on your site, I realized that I need to have lots of good content on my site to get better rankings and traffic. In the last few weeks I have developed fresh content, which I feel confident about. I have added the new content in fresh files with optimized filenames and a more search engine friendly directory structure. My problem is the search engines are still directing traffic to the old pages it has indexed in the past and I do not want to lose that traffic. At the same time, I want viewers (and search engines) to locate and direct traffic to the new content. Any suggestions how can I achieve this. Thanks.
by Rob Sullivan
Many people don't realize that all of those toolbars that you install in your browser do more than offer you handy links to your favorite search engine. In fact, they also track your online usage.
While some people don't mind, there are others who prefer to remain anonymous online.
So it should come as no surprise that many of the companies that offer toolbars are now (and have been for some time) gathering your habits in order to better serve you advertising.
By Scottie Claiborne © 2004
Anyone who's ever had to change a multitude of static pages on a site knows what a pain it is to find and change the same snippets of code on one page after another- even using an HTML editor's find-and-replace function can be cumbersome since you have to upload all of the pages to the server again with the new code. Sometimes a page or two will get missed or the find-and-replace function replaces some things you didn't intend to change, so it requires some quality-checking time to run through all the pages and make sure the changes are there.
An easier way to manage pages in your site is by replacing chunks of repeating code, such as your navigation links, with server side include (SSI) files. Instead of repeating the same code over and over, you create a separate file with just that chunk of repeated code in it, then place a line of code on each page that tells the server to insert the contents of a separate file into that spot on the page.