Google uses the original meta descriptions for 30% of the listed web pages

Article by Axandra

Article by Axandra
SEO software

A new study finds that Google uses the meta descriptions of web pages about 30% of the time for pages on the first page of search results.

For the other 70%, Google rewrites the description based on the content of the listed web page. The higher the search volume of a keyword, the less likely Google is to rewrite the meta description.

Google's Gary Illyes: better do not use JavaScript

Article by Axandra

Article by Axandra
SEO software

Although Google can parse JavaScript pages, it is better not to use JavaScript for critical website elements such as content, links, or redirects. Google's Gary Illyes has just confirmed this on Twitter.

In a discussion on Twitter, Gary Illyes said that JavaScript redirects are not a good idea. He said that IP based server-side redirects were better to redirect visitors based on their location. You can check the server-side redirects on your website with the website audit tool in SEOprofiler.

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