Google: mobile first indexing is not mobile-friendly indexing

Article by Axandra

Article by Axandra
SEO software

Last week, Google started to send out mobile first indexing notices. The notification informs website owners that the search results will now reflect the mobile version of the website instead of the desktop version.

Webmasters noticed that they also received that message for websites that weren't mobile-friendly at all. So what does this mean for your website? Do you have to change something?

How hyperlocal search engine optimization (SEO) can help your website

Article by Axandra

Article by Axandra
SEO software

Last week, we explained that local SEO can help you to get more visitors if you have a brick and mortar business. Hyperlocal search engine optimization takes this to a next level.

The difference between local and hyperlocal SEO

Local search engine optimization focuses on cities or regions. For example, you could optimize your website so that it gets high rankings in Knoxville, Tennessee.

Hyperlocal SEO focuses on neighborhoods, streets, or landmarks. It is much more targeted than local SEO.

Google's definition of high-quality content. Do you have to change your web pages?

Article by Axandra

Article by Axandra
SEO software

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help.

What exactly are these guides?

Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of editorial guidelines for anyone writing developer documentation for Google-related projects.

In addition to the documentation guide, Google publishes guides for HTML/CSS, JavaScript and Java.

The top 9 on-page optimizations that you can do to improve the position of your website on Google and other search engines

Article by Axandra

Article by Axandra
SEO software

Every Internet marketer knows that good links from other websites are the most important factor in Google's ranking algorithm. However, there are several things that you can improve on your website to make sure that your pages get higher rankings on Google.

Of course, the content of your web pages must be relevant to the topic for which you want to get high rankings. In addition to relevant keywords, here are the top 9 on-page things that you can do to improve the position of your web pages on Google and other search engines:

DMOZ is gone and you have to act: how to optimize your Google snippets

Article by Axandra

Article by Axandra
SEO software

Google has stopped using DMOZ for the snippets that are displayed on the search engine result pages. Search result snippets are very important. They help people decide whether or not it makes sense to invest the time visiting the page the snippet belongs to.

Your website will get more visitors if your pages have descriptive and relevant search result snippets. Read this article to learn how to influence the snippets that Google uses for your web pages.

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