While attending the SMX Advanced Tradeshow in Seattle a great question was asked and sparked an interesting debate: “Where do you invest your first marketing dollar? In SEO or PPC?”
This is a very interesting question and not an easy one to answer. The answer basically comes back to performing a gap analysis. A Gap analysis is simply a measure of where you are now and where you need to be. Looking at your campaign objectives and goals we can easily determine what your end goal is. What is it that you are looking to achieve from your online search campaigns and what’s more how important is this goal? Simply put is online search another customer touch point or a key acquisition tool driving the economic engine of your company?
Web linking traditionally has been a great tool for advertising, although one surrounded in controversy. While many people agree that web linking can be a good tool for promoting one’s business on the web, many also agree questions surround “linking rights”.
Link building is one of the most important search engine optimization steps. Without good inbound links, your website cannot get high rankings. Although it is very important that your website has optimized content, without the links to your website, search engines won't consider that content much.
It's important to get the right links to your website. Link spamming doesn't work. You must make sure that you get high quality links that Google and other search engines like.
Have you got a beautiful website that no one knows is there? Want more visitors and customers to your website? Not appearing on the major search engines? Then you need Search Engine Optimisation and Professional Copywriting.
Having the right content and text on your website is essential in today's highly competitive world. There are so many websites on the World Wide Web, so many subjects and so many businesses for every single subject that it is getting harder and harder to attract people to yours.
Google uses the click through rate to rank the paid search results. The more clicks an ad gets, the higher it will be ranked in the search results. Does Google also use this method for the regular search results?
Copyright Axandra.com Web site promotion software Webmasters want quick and easy solutions to their problems. Most people want to get high rankings in Google and they want these rankings now. That's the reason why some companies offer quick and easy solutions that are supposed to bring your website in Google's top 10 results quickly and easily. Are these methods good for your business and can you afford to use them?
Today more than ever, consumers are overwhelmed with choices, and distractions. The cost of attracting users to your website continues to increase and keeping them engaged is more important than ever. Engagement doesn’t end with an individual browser reading content or clicking on an ad. Rather, engagement is an ongoing process that results in loyal customers who come back again and again, becoming more vested in your web site.
People not involved in website optimization often have difficulty to understand search engine optimization and the different methods that are involved. If you have to explain the basic SEO concepts to your boss, the following list will help you.
What you are about to read could save you months, if not years trying to figure out for yourself what works and what doesn't work with Internet Marketing.
I've been marketing on the Internet for years and part of that time was spent spinning my wheels trying to market using ineffective and inefficient methods. After reading this article, you'll be able to avoid the mistakes I made and move on to methods that actually work.