Search engine optimization is not about getting as much traffic as possible. It's about getting the right kind of website traffic. Sometimes, less traffic can be better.
SEO and PPC living together in perfect harmony. Yeah right. How many of you out there put as much effort into your SEO efforts as you do with your sponsored efforts? We hear of all of this money being poured into sponsored spend yet when asked how much you spend monthly on SEO many will respond by scratching their heads and look back at you with a shrug of the shoulders implying "I don’t know exactly…". Or even worse, others will state that they do not track what they are spending on SEO.
A number 1 ranking in Google's search results for the right keyword can mean a lot of visitors and a lot of sales. That's why so many people want to be on Google's first result page.
Unfortunately, many people still don't know what it takes to convince Google that your website is more relevant than the millions of other websites on the Internet. There are four simple rules that will help you to get your website on Google's first result page.
If you're selling products and services that are related to a special area, it is crucial that your website gets found by the right people. One of the easiest ways to get found by people that live in your area is to optimize your web page titles.
Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we've got that brilliant grasp of the obvious out of the way let's move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them. Being a beginners guide this won't be an entirely complete list but it will be enough to get you going on the right path.
In many conversations that I have had with various B2B marketers, I often find myself wondering why they don’t take a step back to breathe and carefully plan out their online marketing strategies more effectively. Quite often they’ve heard of a new technology or SEO trend that they want to experiement with. Yet when you review their site, you notice that there are some serious issues that have been overlooked.
What point is there in having a website that nobody sees? The largest source of free web traffic for most websites on the Internet comes from search engines like Google, Yahoo! and MSN etcetera. Therefore, if you design a search engine friendly or a site with search engine optimization in mind you are likely to rank higher in search engine results and grab more valuable free visitors for yourself.
If you use the Internet on a regular basis you are already aware that the majority of Internet traffic is generated by search engines and directories. You've probably surfed the web and spent hours looking for instructions on optimizing your web site and submitting to search engines and directories. Much of this information is confusing and overwhelming and I can hear you screaming for help.
If you are in any kind of business you should know some promotional strategies to implement for your particular product, service or opportunity that you are offering.
In the offline advertising & promotional world there are basically two types of Promotional Forces...
So you have taken all the SEO advice, completed the on page work, got the inbound links and can now see your site on the first page of your favorite search engine. You should now be getting plenty of visitors to your site who have actually searched for what you're providing. But what if you're not ? As I have seen with one of my sites whose bounce rate remained high while on the first page for a search term I had pursued optimizing is for nothing if you don't do two important things.