I’ve been asked a couple of times about how B2B SEO differs from B2C SEO. Is there a difference? Well there is a difference and it depends on how you look at SEO. If you are looking at SEO as strictly a tactical tool, B2B SEO can be quite similar to B2C SEO. From a strategic perspective, B2B SEO can be quite a bit different than normal B2C SEO. There are a number of B2B challenges that B2B marketers are faced with in the online word. The fact is that when someone is ready to purchase a cell phone, that person moves through the buying funnel fairly quickly. There is limited research conducted, there is quick consideration and then the purchase is made.
Optimizing web pages for search engines does not mean creating special pages for search engines. Optimizing web pages for search engines is often the same as optimizing web pages for web surfers.
If you do it correctly, your website will be attractive to both web surfers and search engine spiders. The following list shows nine factors that can improve the usability of your website as well as your search engine rankings.
Targeting several keywords on your website is crucial if you want to get high rankings on Google. The more keywords that are related to a special topic can be found on your website, the more likely it is that Google will find your website relevant to that topic.
If you've ever done the least bit of research on SEO or getting your website ranked in the search engines, you probably know that link building is one of the best ways to get your website noticed by the search engines. Links not only drive referral traffic, but they tell the search engines that your site is an authority and should rank high for certain search terms. That's why anytime you're interested in SEO, the first thing you should look into is professional link building services.
Some years ago, it was enough to get many inbound links to get high rankings on Google. It didn't matter from where these links came as long as there were many links that pointed to your website.
As Google and other search engines continually improve the way they rank web pages, getting the right links is crucial if you want to be listed on the first search result page.
Old websites have a big advantage over new websites. Websites that were around several years ago had far fewer competitors and it was much easier for them to get high rankings in that environment.
As these websites have been around for a long time, search engines trust them more and they had a lot of time to get inbound links. If you have a new website, it will be difficult to compete with these established sites.
When it comes to doing SEO for your website, one of the major concerns you may have is how much time and money you'll need to spend on it. If you're hiring an SEO firm, then time IS money, and you'll want to know a rough estimate of how much time the SEO firm will put in and, therefore, charge you for.
You can break down the steps necessary for SEO work, making it easier to judge how much time you or your SEO company will need to spend on each. The estimates given here do not take into account any major issues or technical problems that may arise. You may want to add in a few extra hours to each step to account for any problems that you may have to deal with. If your website is exceptionally large (a thousand pages or more), you may also want to add more time into your estimate.
Link exchange requests have a very bad reputation. The reason for that is that many people send mass link exchange requests that are nothing more than spam.
However, if you want to get links from authority sites, you have to send link exchange requests. The secret of successful requests is to write link exchange messages that aren't spam.
Link building is one of the most important things that you have to do if you want to get high rankings on Google and other major search engines. SEO blogger Gyutae Park recently compared link building with losing weight.
Indeed, there are many parallels. The following points illustrate why link building is like losing weight and how this can help you to get better results.
Search Engine Optimization is a technique through which SEO experts try to implement various methods to achieve top rankings in the search engines. Search engine optimization includes:
On-Page SEO
Optimizing description meta-tags
Optimizing your Title
Optimizing keyword meta tags and increasing keyword density in your content
Optimizing image ALT tags
Increasing the internal linking of your main pages