Do search engines care about the usability of your web pages? Does it make a difference whether your web pages are easy to navigate or not?
A recent patent application from Yahoo indicates that search engines might take a look at your web page design. The document includes a long list of factors that search engines can consider to determine the usability of a web page.
Using a SEO expert can dramatically improve the success of your website(s). SEO or search engine optimisation as it is commonly known, is performed by internet marketing specialists that can get you top ten rankings on major search engines such as Google, Yahoo and MSN. SEO is sometimes referred to as not being necessary but it is a crucial factor in online marketing and can produce as much as a 1000% increase in targeted traffic, or even more, depending on various factors that govern the success of search engine optimisation.
High rankings on all major search engines are influenced by the number of web pages that link to a web page and by the quality of the web pages that link to a page.
Links from popular and trusted web pages have a bigger impact on the search engine rankings of a web page than links from less popular and trusted pages.
A new patent application with the name "Ranking Domains Using Domain Maturity" indicates that there is another factor that helps search engines to determine the quality of a web page.
Search engine spiders are simple creatures. While they will visit your Web site and capture every element, there are many page elements they they cannot interpret. Therefore, if your targeted keyword phrases are contained in any of these elements, you should consider moving them into other parts of the HTML so that they will have a chance to be read by the search engine's spider and ultimately returned by the search engines in response to a keyword query. In general, if you cannot highlight it on the page, the search engine cannot read it.
We received a great question from Karen in California who wanted to know:
Have a quick question...we have been told that we should be building lots of mini-sites to help with our in-bound linking and that will help our SEO efforts. Do you believe that or is on page SEO much better and time and resources should be spent doing that and not worrying about in-bound linking from your own mini-sites?
I know in-bound linking is very important to build your 'authority' but does in-bound linking from your own sites do much?
If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy.
In addition to the keywords that you choose for your campaign, your landing pages are a very important factor. The landing pages that you use with your pay per click ads greatly influence both your conversions and the per click prices.
Search engine optimization should always be considered long before your website structure, colors, layout, and overall site design. But, the majority of people usually get caught up "in the moment"... thinking of riches instead of "how" they're going to attract more website visitors. This article is meant to get you back on track, and provide you with winning search engine optimization tactics.
SEO strategy is something that has been difficult to define as the search landscape tends to change quite frequently with new innovations and technologies popping up all over the place. While many have tried to outline the definitive SEO strategy, the fact is that a sound SEO strategy may be different for each and every business or web property. An effective search engine optimization strategy does not mean simply getting a webpage to number one in Google, Yahoo or ASK. A successful SEO strategy should focus on three areas:
1. Getting Traffic to Your Web Properties via Carefully Selected Keywords 2. Having Compelling and Useful Content on your Web Properties 3. Establishing Authority via Link Development
Let's look at each of these in a little more detail.
Many webmasters wonder how they can make Google display additional Sitelinks for their websites. What exactly are Sitelinks, how can you get them and are they worth the effort?
Paid search is a fantastic way to drive web traffic to our site from the major search engines. It can also slurp our marketing budget dry in just a couple of days if not done properly. The bottom line is someone is going to profit by implementing paid search. The question is, is it going to be us or the search engines? The goal of the search engines is more clicks. The more people click on our ads the more money the search engines make. Their strategy is to get as many clicks as possible within our budget and are willing to do that all day long. The real goal should be "fewer clicks, lower cost with more conversions". Let's take a few minutes to look at some strategies that should make a difference in our campaigns.